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The Nerve to Charge What You’re Worth Ft. Erin Haag

One question that I’ve been discussing a lot lately—with my clients lately is, “Why are women STILL earning less and CHARGING less? Why aren’t they pricing their services what they’re worth? What are the specific reasons why this is happening?”

There’s not just “one reason” why women are earning less and charging less. One of those reasons is the confidence gap—getting up the nerve to charge what you’re worth. 

In today’s episode, Erin Haag joins me. Erin is the author of the upcoming book, Give Yourself a Raise, and the creator of Pricing Overhaul™️. Erin has more than 20 years of experience working intimately with numbers, metrics, and pricing for both large corporations and smaller, privately owned businesses. 

She combines advanced mathematical understanding and an unparalleled ability to interpret numbers to create Pricing Overhaul™️. This proven method helps people shift their mindset around money and math, overhaul their pricing for profitability, and make more money inside their business than they ever dreamed possible.

Erin and I discuss the social conditioning that women endure around “numbers” and “money” and getting up the nerve to do something exceptional for her family.

In this episode, we discuss:

In this episode, we discuss:

  • The biggest mental obstacle among small business owners face when it comes to charging their worth.
  • Overcoming imposter syndrome when it comes to your pricing. 
  • Erin’s dream of buying an investment home in France to host retreats. 
  • The importance of doing the math and learning the story the spreadsheet is telling. 
  • Finding your tolerance for risk. 
  • Working through the challenges of starting a business with your spouse or partner. 

If you struggle to charge what you’re worth, this episode is a must-listen!

Featured on the Show:

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Want to get up the nerve to charge what you’re worth… and everything else? 

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The next round of BARE Coach Certification kicks off this May, and we have limited space available. BARE isn’t just a program—it’s a powerful movement. This work will help you unlearn everything society has taught you about shrinking yourself and your power. As a BARE Certified Coach, you can work with clients one-on-one, work with clients in groups, lead workshops, classes, and retreats, design a BARE-inspired corporate wellness program, smash the patriarchy, all of the above, or whatever you feel called to do. Get BARE Certified today. 

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FULL EPISODE TRANSCRIPT:

Susan Hyatt (00:00):
Is there something you wish you had the nerve to do?

Susan Hyatt (00:04):
Welcome to, you've Got Nerve, the podcast that teaches you how to conquer your fears, upgrade your mindset, and get up the nerve to go after whatever you want. If you wish you had the guts to go all in on your goals, dreams, and desires, this show is for you. I'm Master Certified life coach Susan Hyatt, and I am so excited for you to join me on this journey.

Susan Hyatt (00:32):
One question that I've been discussing a lot lately with my clients is, why are women still earning less and charging less? Why aren't they pricing their services in a way that honors their worth? What are the specific reasons why this is happening? And so one of the reasons is a confidence gap, getting up the nerve to charge what you're worth. And in today's episode, Aaron Hague joins me. Aaron is the author of the upcoming book, give Yourself a Raise and The Creator of Pricing Overhaul. She has more than 20 years of experience working intimately with numbers, metrics, and pricing for both large corporations and smaller privately owned businesses. She combines advanced mathematical understanding and an unparalleled ability to interpret numbers to create pricing overhaul. Now Erin and I dig into the social conditioning that women endure around numbers and money and getting up the nerve to do something exceptional.

(01:34):
In this episode, we discuss the biggest mental obstacles small business owners face when it comes to charging their worth. Overcoming imposter syndrome when it comes to your pricing. Aaron's dream of buying an investment home in France to host retreats. The importance of doing the math and learning the story that the spreadsheet is telling, finding your tolerance for risk, working through the challenges of starting a business with your spouse or partner. And if you struggle to charge what you're worth, this episode is a must. Listen, welcome to you've Got Nerve, Erin. Hi Miss Susan Hyatt. So listen, you're pretty nerdy. Um, and for those of you who are listening who feel like you've got a lot of nerve, but you enjoy listening to other people get up the nerve to do things, um, here's the thing is that nerve creates nerve. It's like, it, it's like a never ending ladder of challenging yourself to do the next nerdy thing. And so Erin, um, I'm delighted to have on the podcast this week because your brand new book that you got up, the nerve to write and publish is about to be available for purchase. I I it's crazy. It it's crazy. So let me ask you this. Okay, so tell us the name of your book and why you wrote this book.

Erin Haag (03:01):
Okay. The book is called Give Yourself a Raise the Mindset and Math You Need to Get to Your First Million. Mm-hmm. <affirmative> and I wrote this book because, well, I happen to have four LLCs just because that's the type of person that I am. And my main business is a coaching business where I help small business owners overhaul their pricing. And it is the nervi thing for a business owner to do. And I just felt like my message about trusting the math when increase in your prices needs to get out there. Because so many women who I talk to are so afraid to increase their prices or change the way in which they price their services in general, that because they wrap so much of their emotion and their self-worth into the numbers. And so I like to tell people that numbers don't lie. Math is math. Two plus two will always be four. And if you do the math and the math tells you that this is how much you have to charge, you have to charge that. And so I what's helping people,

Susan Hyatt (04:11):
How you say that? Yeah. I love how you say that so matter of fact because Correct. I mean, and I know many of y'all listening are like, oh, the I am being dragged right now. You are. Because I, I find that female business owners much more so than male business owners are wrapped up in like, well, could I, well what will they think? And all those things. And I, the what has helped me over the years, um, get up the nerve to charge what I think I should charge is being married to a white man who's like, you know, like he, he makes no apologies for what his fees are. And what you're saying about math is math and the numbers don't lie, is absolutely why commercial real estate, which is a huge part of what we talk about in women invested in like how to invest your money and leverage your money.

(05:02):
Um, it has really taught me that because years ago I was on the residential side and Scott has always for 30 plus years been on the commercial side. And he would always say to me, cuz residential is so emotional because people are like, I want that kitchen or that backyard or that school district for my kids. And there's a story about that and he's always like, man, y'all on the residential side are whack because in commercial <laugh> there is a spreadsheet that gives you a story of whether or not this is a good investment period. And um, if you can approach, like you're saying, you're pricing in your business that way where it's like, okay, if I'm gonna run this retreat, like you do retreats as well, um, if I'm gonna run this retreat, my accountant calls it expensive money,

Erin Haag (05:51):
Uhhuh, <affirmative>, you know,

Susan Hyatt (05:52):
If you're gonna, if you're gonna run this retreat, then it, these numbers need to make sense. Mm-hmm. <affirmative>. And so what do you find is, um, for the entrepreneurs that you work with when they're trying to get up the nerve, what you explain to them, all of these things, you teach them your process. What is the biggest mental obstacle you notice is most common among small business owners?

Erin Haag (06:17):
Yeah. Um, so there are like three most common. The first one is, um, they feel like they're bad at math. They suck at numbers. And so they don't trust themselves when they do the calculations. Okay. And there's this whole like social conditioning that has convinced women that we are bad at math, we can't handle money, we second numbers. And so first is just trust, getting them to trust themselves. Mm-hmm. <affirmative> then once they finally are like, okay, I can trust myself because I can trust the numbers because the spreadsheet told me this is what it has to be. Then the next is, am I worth it? Like, are my clients willing to pay that much? Mm-hmm. And you know, that goes to, do they think their clients can afford it because can they afford it? Mm-hmm. Um, do their clients think that they're worth it because they don't necessarily feel like they're worth it?

(07:15):
So there's a lot there to unpack. And then the next one is competition. They're so wrapped up in they can't charge more than their competition. And it's because women tend to have imposter syndrome. We think everybody else is better and smarter than we are and we're just faking it. Mm-hmm. <affirmative>. And that if this business that seems to be doing well is charging X, well then I can't charge more than that. And the truth is, your competition didn't do the math. Like she didn't do the math, she copied her competition cuz she felt the exact same way that you feel and that person copied her competition. And it's just this vicious cycle of women just copying women and nobody did the, can I say goddamn math? Yeah,

Susan Hyatt (07:58):
You can on this side.

(08:00):
First words are a bonus. Yes. Your competition didn't do the math I fucking love. And also, and also I think entrepreneurs tend to think like your clients aren't paying attention to, first of all, whose competition. Like you're your own competition and like what somebody else is doing over here in their business. It's like, stop looking if it's fencing you in number one. Mm-hmm. <affirmative> and number two, like your clients don't, aren't necessarily, they don't know all of these same entrepreneurs in the same little bubble that you're paying attention to. Number two. And like, my God, like there are so many reasons as you've described why someone would underprice themselves. And it's like you have to charge in a, a way that feels aligned with your values and your, um, the value that you're bringing to this equation.

Erin Haag (09:04):
100%. And I know that trying to like work at the nerve to believe that you actually have value is one of the hardest things for women in business. But like, you have to consider, did you add up your expenses? Did you add up your payroll? Did you add up your tax liabilities? Oh, did you include an owner salary? Because if you're an owner operator, you have to include an owner salary. And then did you add in all those extras? Like it takes money to pay for your kids gymnastics lessons and all of their afterschool stuff and your vacations and that has to come from your business. Did you add those in? And then that's just breakeven. Then you wanna have a profit. And if you have a service-based business, you need a minimum, minimum 30% profit margin in order for it to be healthy and sustainable and one day sellable. And so when you add all that in and then you divide it by like what your capacity is for clients, the number sometimes is like really shocking <laugh>. And then it takes some nerve to be like, oh, okay, I gotta charge that.

Susan Hyatt (10:13):
Absolutely. And it's, and it's sort of like, I, I think that years ago when I was a brand new coach and I was, so this was 2007, I was charging $125 a session and Yes. Right. Like, and that was because I was copying what local therapists were charging. Now coaching is not therapy, but there, I didn't have another back in that in 2007 there weren't a lot of business models that I could look to to be like, well, how do I do this? And I was just wing it. And um, I remember, uh, there was a local attorney who contacted me to purchase one of my coaching, um, packages for her sister. And so I was charging 125 a session and for whatever it was like a 12 pack. What wa what is that? Like five grand or something? I don't know. I can't, I can't, I can't do it off the top of my head. Anyway, so she never purchased the package and she came back to me, I wanna say six months later, and I had raised my rates to $175 a session. Ooh. <laugh>.

(11:28):
I looked like, I was like, Ooh, I'm really, I'm really charging something now. And um, she had an absolute coronary right? And was like, what life coach charges, blah, blah, blah. Meanwhile, you know, she's charging whatever $500 an hour as an attorney, you know? And, um, I think about that a lot because I think that in our minds we're like, oh, this is my ideal client is gonna respond, and no, that's somebody looking for a deal for her sister. Yeah. Who didn't value, like, you know, what it was that I did for a living and thankfully I was already to a place where I knew I was bringing value and I was just like, well, I this life coach does and I'm getting ready to raise my rates again. And so I very quickly, you know, kind of was like, all right, the, the, the amount of output that it takes for me to do this and what I'm receiving mm-hmm. <affirmative> is not aligned mm-hmm. <affirmative>. And, you know, I'm gonna have to raise my rates for this to make any sense. So y'all all listening to this have more resources today in 2023 than I did in 2007 about how to structure a life coaching business or service-based business for that matter. Um,

Erin Haag (12:47):
Yeah. And I would even say I don't even talk in per session, uh, rates. Uh, that is not even part of my pricing vocabulary, right. Because it doesn't matter what the hourly rate is, I base all pricing off of your ideal monthly client value mm-hmm. <affirmative>. So that's basically how much each client must be worth to your business financially in order for them to be worth taking on as a client and utilizing your time. And so a lot of times in coaching, because it is value-based, you know, you'll have a coach who, I'll just tell you how much I charge. If you want one call a month with me mm-hmm. <affirmative> and one month of Voxer coaching, it's 22, 22 a month. Now somebody's gonna be like, you're charging $2,222 an hour. And for me, I'm like, I don't see it as an hourly rate. Right. I meet with you once a month for an hour, but we have Voxer coaching, you get other resources, and so you're able to like two calls a month if you want two calls a month with me, it's 33 33 a month. And then there are packages that the more access you have to me, they go upwards of like 55, 55 a month, 77, 77 a month, and people will break it down into the hourly rate. And it's like, you can't,

Susan Hyatt (14:04):
It's not money for minutes.

Erin Haag (14:06):
Right? It's not money for, I'm not treating time for money. What, what I'm trying to do and what I want my clients to do is you provide a service that is 100% going to change the trajectory of your clients' lives and businesses. And what value does that have based on how many clients you can successfully work with in a month? Yes. That's what it, that's what it is. Yes. And if I can only work with, if my goal, I'm just gonna throw this random number out, but if my goal is $50,000 a month in revenue and I know that I only have the capacity for 10 private clients, in order for the that to be qual quality time, then I had to charge you a client $5,000. That's it.

Susan Hyatt (14:51):
That's it. Correct. A mendo. Right? And so it's like moving from exactly that money for minutes or hourly pricing rate to like, what is the value that I'm bringing? So I'm sort of like, you know, what value do you put on having access to information that's gonna change your entire life? And if, if this isn't what you wanna invest, cool, but like, I'm not exactly what you're saying. Like I'm not investing my time all these years. Right. You have 20 years of experience. I'm not investing all of this time education, experience, leadership, all of this into somebody who, you know, can't see the value in investing or doesn't want to. That's fine. But you're not gonna get this for less.

Erin Haag (15:42):
No, no, no. And I'm also setting the example. I certainly can't be a quote unquote pricing expert and lower my prices and offer discounts and all of this type of stuff. But I'm sitting here telling you, oh, this is how much your ideal monthly client value is and this is how much you have to charge. You know, you have to, I have to set an example too.

Susan Hyatt (16:02):
Exactly. You have to walk the talk. Mm-hmm. Um, it's kind of like when you see a hairdresser with terrible hair and you're like, um, what in the hell? No. Like if your pricing expert

Erin Haag (16:13):
No

Susan Hyatt (16:14):
Price, your pricing, your pricing better be, you know. Yeah. Whatever.

Erin Haag (16:18):
I had a run in with somebody who was interested in working with me, and we had been talking back and forth and she came up to me, this was at an in-person event, and then she's like, I saw the price and I would be willing to do it for this. And it was literally 30% less than what I charged mm-hmm. <affirmative>. And I was just like, oh, no, no, I don't, I don't do that. I don't, I I don't negotiate on prices. Like I will start working with you tomorrow. This is my fee, but I, what, what part of, I'm a pricing expert, didn't you understand? And I'm gonna help you with your business' pricing that made you think it was okay to say, I'm willing to do it for this amount. Right. I kind of like took a step back. I was like, oh, that's interesting. And therein is the problem in her business because we have, we attract the people who, um, who do what we do. Like Yeah. Your behavior also has to change. Yeah. So if you don't want people to negotiate with you or ask for discounts, like you can't be that person. You can't expect a discount. You can't only purchase something when it's on sale. You can't pay your invoices late. Like you have to be the person that you want to work with.

Susan Hyatt (17:32):
Exactly. I couldn't, couldn't agree more. Um, and it, and it's just sort of interesting, um, how when that kind of thing shows up, it's just, it's, it's a, it's another opportunity to walk your talk and hold your boundaries, which you did, and show people like this. This is, this is what it is. You know, I'm not, I'm not here for this kind of haggling energy. Like you're wasting my time. Mm-hmm. <affirmative>. Um, now, um, given all that, like you, you got up the nerve to write this book. You um, have four LLCs. Um, I think you're getting up the nerve to do something really, um, exceptional for your family.

Erin Haag (18:18):
Yeah. So this is something I definitely need to work the nerve up. I, so I have my pricing overhaul business mm-hmm. <affirmative>. And then I have a pricing overhaul certification that is gonna be launching soon. And then I have luxury and business retreats. Now this was my business that was born in just a little over a year ago. So it was like October of what year was that? 2021. Yeah. October of 2021. I had this idea, I love travel. You can't see me on camera, but I have the world map with a plane circling the world. Oh, tattooed on my shoulder. What a great tattoo.

Susan Hyatt (18:57):
Thank

Erin Haag (18:57):
You. So I decided to start my fir and host my first retreat and it was like amazing. It sold out immediately. I had a 50% profit margin and then I was like, I really like this. And then I just planned another one and it sold out and I had a 50% profit margin. And then I planned another one and the same thing. And my favorite place in the world is France. Mm-hmm. <affirmative>. Um, I ha I feel most authentically myself there. I take French lessons, I speak French. My dad's family was French. My maiden name is Blon. She and I had Astrocartography done. Do you know what that is? Yeah,

Susan Hyatt (19:35):
Yeah, yeah. I do. For those of you who don't know, it's like, uh, astrology reading that will tell you where you're most aligned to live.

Erin Haag (19:43):
Right? Like where your soul Yes. Yeah. And where like there are different lines dependent on like the moons and stars. I'm butchering the explanation. You probably wanna have an expert on here to explain this. But anyway, it was like my Venus line or one of the lines that is about love and passion and feeling like most authentically yourself run straight through Bordeaux, France. And I mean, I love a good bordeaux who doesn't love a good bordeaux <laugh>. So, so I was like, I think maybe I need to buy a house in Bordeaux, a big enough house with like six bedrooms where I can host one retreat a year in France. My family could spend the summer there for like two to three months and then I can rent it out the rest of the year on like Airbnb or whatever mm-hmm. <affirmative> mm-hmm. <affirmative> and run this through my retreat business.

Susan Hyatt (20:37):
Mm-hmm. <affirmative>.

Erin Haag (20:39):
But it's, it's a lot of money. Yeah. And I mean it's not that it's a terrible amount of, and like we can, we can afford it. It's complicated in an American purchasing in France with the financing and do you, you know how much you have to put down or do you pay for, isn't it all of it in

Susan Hyatt (21:00):
Past isn't 5% for, it's like it's a healthy amount you have to put down. Yeah, yeah,

Erin Haag (21:04):
Yeah. So it's like, do you, do you finance it and then trying to get a mortgage over there is like a whole thing? Or do you actually take your cash and pay for it in full? But I'd really like to have cash on hand. You know, like it's a whole,

Susan Hyatt (21:18):
So, so my real estate, um, self would say finance as much of it as you can. Okay. Um, because you wanna leverage other people's money. Um, and uh, so let me back up though and say like as soon as you started talking about it, your voice and your body language, y'all can't see Aaron, but I'm like, oh, this is like such a thing. Um, so, uh, and my feet got sweaty, which is always a sign that something is a, is a great idea. It's just a weird body compass reaction I have when there's a good idea happening. Um, so is your hiccup the only mental hiccup? Like just not knowing how much you would have to put down and what financing would take and if it would work and all the unknowns of going, walking through buying real estate in a foreign country.

Erin Haag (22:13):
Y you know, unknown things don't scare me. In fact, um, I kind of feel like ignorance is bliss sometimes. Mm-hmm. <affirmative> and I have made amazing decisions not knowing the full picture. Right. And had I known the full picture, I might've been like, oh, I'm not gonna do that, but then it turned out well.

Susan Hyatt (22:31):
Right. Right.

Erin Haag (22:31):
So I don't think that that's what it is. I think for me it's the logistics of like, okay, so if we finance and we get a mortgage, we would not necessarily qualify for one in France cuz we don't have credit in France. Mm-hmm. <affirmative>. Um, we could like, what is it? Takeout a line on the equity of our house, which we have a, a ton of equity and our mortgage.

Susan Hyatt (23:00):
Yeah.

Erin Haag (23:01):
Yeah. And our interest rate right now is like 1.9% is stupid. Right. But the interest rates right now are so high. Literally that's compared to what we have. It's like, do we necessarily want to take that out at a higher interest rate? Does it make sense? And so I get boggled down with all of the practicalities.

Susan Hyatt (23:22):
Um, well let me say something right now. Okay. So, um, yes, interest rates are much I'm with you. Like my, my home mortgage is the same, like write it a little under 2% or something. Banana cakes. It's

Erin Haag (23:37):
Stupid. It is. It's

Susan Hyatt (23:38):
Like, but it's like almost free money. Yes. But interest rates are still fine. I think it's like we can't compare, because I remember my first house it was like eight point something percent and that was considered amazing at the time in 1993 or whatever it was. And then like our parents, it 16% was good.

Erin Haag (24:05):
It's insane.

Susan Hyatt (24:06):
It's insane. So I just wanna like kind of temper that. We have a story that if it's not 1.7% or something, it's like, you know, the, all these interest rates are outta control. They're actually fine. They're leveling

Erin Haag (24:21):
It. I know. And I, but I have, I'm so anti anti interest. Like I, I don't even like to take out business loans even though business loans have like super low interest. I do everything on 0% interest credit cards. And the moment, like the 0% interest promo is up, I'm like, done that card's paid off. Get another one. Like, well

Susan Hyatt (24:39):
See, I mean I think that that's smart. However, like as an investor, this is an investment, right? Yeah. So as an investor there is leveraging money that like your, your pros, I mean, do the math, do the spreadsheet mm-hmm. <affirmative> like your profit is gonna far outweigh, um, the interest that you might pay on. So you just have to do your own homework. You have to do the math. What story does a spreadsheet tell Erin?

Erin Haag (25:07):
I I, I haven't put the spreadsheet together yet. Susan <laugh>, I dunno.

Susan Hyatt (25:13):
<laugh>. Well, I mean, and that's the thing with, with buying, um, an investment property, which this is what it is, even though your family would enjoy it for the summer, um, it's an investment property. So it, you just have to look at the numbers and see if it makes sense, um, to, to to take out, uh, another line of credit on your current home and invest it in something in France and then like play around with the numbers of like Airbnbs and mm-hmm. <affirmative>, um, how many retreats you might end up doing there and that sort of thing.

Erin Haag (25:49):
Yeah, I mean, honestly with how much I make from each retreat, I've already assuming the mortgage is what we think the mortgage would be based on how much we're willing to invest in a property. I could do one retreat and take the full profit from that one retreat and that pays the mortgage it more, more times over for the year. And then any rental income throughout the rest of the year would just be the icing, you know, on the cake. So, um, yeah, so that's kind of the next, because I'm, I'm already crazy enough to have four LLCs, so then it's like, okay, do I open up another L L C and this is just for this property or do I run this property through my existing business? I have a parent company also. Like,

Susan Hyatt (26:39):
So I think you, I I would absolutely get a new l l LLC for the property. Um, we have several LLCs for different properties and it's just, I mean, it, it's just a smarter way to do it because if, if something were to happen on one of the properties and, and god forbid you were to get sued, I mean it would be, depending on where the customer lived, it, it could be nearly impossible for them to do so. However you wanna protect everything else and have a separate L l C for your properties.

Erin Haag (27:12):
Well, and that's why I have so many LLCs because it's like each stream of income with its own set of liabilities has its own llc and they're under my parent company so that there's one more layer of protection, I guess my, my retreat business could then just pay rent Yes. To that one. That's how it would work.

Susan Hyatt (27:34):
Okay. That's exactly how that

Erin Haag (27:35):
Works. Ah-huh. <affirmative>. Um,

Susan Hyatt (27:37):
And so, yeah, so it's, it's really for you it's just getting up the nerve is just really about putting the spreadsheet together and then that will tell you. So let me ask you this. If the spreadsheet says, oh, this is favorable, where does your mind go?

Erin Haag (28:00):
Oh no. My mind goes like, we're we wanna do it? And it's also, this is one decision that I have to bring my husband in on. Like when it comes to my, my businesses, my husband has zero ownership, zero say. Like, he doesn't even know when I'm making an investment until he gets the notification that a wire transfer and the amount of $35,000 has gone through. And then he is like, do you wanna tell me what that is? And I'm like, I'll tell you tonight over at dinner. But like for this one, it's also like getting the hubs on board because this is gonna be now like us together in business together and yeah, it's, I'm not, not that, oh God, that's how it makes me, my marriage sound terrible that like I do all these things without my No,

Susan Hyatt (28:43):
It doesn't. That's how my house works too. Like he doesn't, he doesn't know what's happening in my business at all, but if we were gonna buy an investment property, he would know. So No, that sounds totally normal. Yeah. Um, and I think that, um, yeah, finding out like, and this is where it can be really interesting with real estate is finding out like what his tolerance for risk is. Um, and there's lots to consider there. You know, also, do you wanna spend the summer in France <laugh>, like, and all of those things, like how would this work for him and his business and what he wants to be doing?

Erin Haag (29:24):
Well, and that's all stuff that we've, you know, we've talked about. He, uh, doesn't have as much, he has a ton of flexibility, don't get me wrong, but he also doesn't have as much flexibility as I do because of the job that he has. He has like real, it's like high clearance or I don't, I'm not even using the right word. So he physically, although he works from home, can't work outside of the home because of all of the, uh, clearance, like that type of stuff, security, you know. So it's like he wouldn't be able to just pick up his laptop and go to France because he would have to get like security clearance for that. It's like a whole thing. Right, right. So it's also negotiating. Okay, so how is this gonna work with the family Yeah. And with the kids and how do we make this happen? But that's like the kind of the next

Susan Hyatt (30:12):
Bit. It's exciting. Yeah. It's really exciting to, to think about those things and, and, um, and consider what would be in the highest and best for, um, this astro topography, um, knowledge that you have and this interest in. Um, I, I side note, wanna get that done. I'm very curious as to, um, what the, what the reading would come back at. Because I'm at an interesting juncture in my life where I'm an empty nester now and um, you know, we're just trying to, I, I mean we have a, a good idea of what our next moves are gonna be, but it would be interesting to have that intel

Erin Haag (30:56):
And for your retreats. So I did this, this session with this woman and it's the entire world map and it's not just like, there aren't, there isn't just one place, but it's like multiple different lines, multiple different places. And she was the one who kind of put it in my brain of like, you should consult this chart the next time you pick a destination for a retreat. You know, I had been thinking, oh, like I think I wanna do one in Egypt. And she's like, so this is a line that runs through Egypt for you. There is a lot like in past lives there is a lot of unresolved trauma and history there for you. And so from a business perspective, it's a place for you to like heal your root wounds personally. It's not going to be the best location for you to motivate and inspire other business owners and cultivate this. Like she's, you know, and I was like, yeah, oh my goodness, I didn't even think of that. And she's like, but there are other places on the planet for you specifically that you know, uh, this is what this place means for you. Yeah,

Susan Hyatt (32:05):
Yeah, yeah. Like more where you can be in your highest energy to lead and motivate versus places you would go to heal and you know, do what you need to do. I'm all about this. I can't wait to find out about this person. Send me this person.

Erin Haag (32:19):
I'm gonna give you her, I'm gonna give you her info. It's like, it, it was wild. And it was so interesting because this is totally off topic, Susan, but it was like, she said, what, where are the places you feel called to, like, naturally we all have those, right? Mm-hmm. <affirmative>, like some for me it was France, Switzerland, there were Egypt. And then when she does the chart and lines come up, she's like, so this is why you're called here. This is why you're called here. This is why this place is of interest for you. This is why you have no interest in going here. You know? It's so wild. It

Susan Hyatt (32:51):
Is totally wild. And I can't wait, you know, I can't wait to do it cuz I, you know, it'll be interesting to find out why like Italy has been 10 times over, you know, and et cetera, et cetera, et cetera. But, okay. Well will you keep us posted on, um, so everybody listening show notes, we're have a link to Erin's new book you can pre-order now. Um, and also will you keep us posted about what happens with, um, the math on this potential property in Bordeaux?

Erin Haag (33:24):
I will, yes.

Susan Hyatt (33:26):
I mean, you're, I mean it like you better come back and go time and tell us what you found out. Cuz Inquiring minds wanna know.

Erin Haag (33:34):
I'll provide the link to the Google, uh, sheet for everybody to check. We'll go Snoop. We'll all

Susan Hyatt (33:41):
Go Snoop on your mouth. Well, it has been an absolute pleasure, thank you for, uh, dropping by. You've got nerve and I can't wait to see what you do.

Erin Haag (33:51):
Thank you so much.

Susan Hyatt (33:53):
Thank you.

Susan Hyatt (33:56):
All right. You wanna get up the nerve to make more money and claim everything else you want. The next round of my Beyond Mastermind starts May 10th. This is the place where people go beyond their wildest dreams and make big things happen. Members from the last group achieved in six months what it might have taken six years to accomplish without this program. So get all the details and apply. And also the next round of Bear Coach certification kicks off this. May we have just a couple of spots left. And Listen, bear is not just a book, it is not just a program. This is a movement. This work will help you unlearn everything society has taught you about shrinking yourself and your power. And as a bear certified coach, you can work with clients one-on-one with in groups, lead workshops, classes, retreats, design a bear inspired corporate wellness program, smash the patriarchy, all of the above, or whatever you feel called to do. Get Bear certified today. Registration information for both programs can be found in the show notes for this episode. Or just visit susan hyatt.co and you'll find all the information there. So until the next episode, I'm wishing for you to get up all the nerve you need to go after everything you want.

 

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