The Nerve to Build a Business Around Your Life (Not the Other Way Around)

In today’s episode, I bring you a lesson straight from the Camino, where a chance encounter with a freshly minted life coach from Madrid gave me a great reminder of the importance of time freedom. 

Unlike most new life coaches eager to make a mark, this man was cautious about not getting too entangled in building his business. His priority? Savoring his newfound freedom to explore and embrace life, then worrying about his career later. His absolute confidence in his success and his crystal-clear vision for a life-first business lit a spark in me: What if we all built our professional lives around the lifestyle we crave?

In this episode, we discuss:

  • The importance of non-negotiables
  • Setting boundaries around your work
  • Focusing on fewer but more rewarding opportunities 
  • Offloading repetitive tasks, freeing up your time for what matters most
  • Aligning your business with your life goals, not the other way around

If you've ever felt overwhelmed by trying to build a professional life that respects your personal time, this episode is a must-listen!

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Are you ready to prioritize time freedom while achieving your business and career dreams? Ready to stop letting the clock dictate every move?

Join us for the next session of the Beyond Mastermind, kicking off this month!

You’ll get the perfect combination of motivation, accountability, tailored coaching, and a vibrant community to help you sculpt YOUR definition of success—one where time is truly on your side.

Our past members have secured book deals, transitioned careers, built their dream businesses, stepped away from draining relationships, confidently embraced new adventures, and so much more—all on their own terms.

Apply for the Beyond Mastermind

Together, let's redefine success, where time is a luxury and not a limitation.

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Susan Hyatt (00:00):
Is there something you wish you had the nerve to do? Welcome to, you've Got Nerve, the podcast that teaches you how to conquer your fears, upgrade your mindset, and get up the nerve to go after whatever you want. If you wish you had the guts to go all in on your goals, dreams, and desires, this show is for you. I'm master certified life coach Susan Hyatt, and I am so excited for you to join me on this journey. Oh, hey, in today's episode, I'm coming at you solo with a lesson from the Camino. I have so many lessons and stories to share from my epic journey walking the Camino in Spain, but here's one to start. So during the hike I stumbled upon a refreshing perspective on business success and the importance of time freedom. So the star of this story is a man from Madrid that I just met.

He was a recently trained life coach. So recent, in fact, he had just graduated and completed his certification. I mean, what are the odds? He was like, wait, y'all are a bunch of coaches. And our conversation left me thinking about some crucial questions about how we define success and how we chase it. So as we walked the trail together briefly, I quickly began to understand that this man wasn't your typical life coach With a newly acquired certification, most coaches would be primed to put themselves out there, build a website, get on social media, maybe even start a podcast. So naturally I started enthusiastically suggesting these things to this man, and I was asking him, do you have a website? Who's your ideal client? All those things. And his response was so far from what I expected. He was like, why would I want to do that?

And I was shocked by his response because, hello, I mean, for the past 16 years I've been helping entrepreneurs build businesses. And so I asked him, why would you not want to do foundational business marketing things? And then he started to share the reason behind his reluctance. He had recently retired from a demanding career. His daughter was all grown up and for the first time ever, he was experiencing genuine time freedom. He was quite honestly pretty confident that if he built a website and started promoting himself, he would have an influx of clients making him much busier than he wanted to be. So his business currently is just based on referrals, which by the way,

Susan Hyatt (03:01):
That's how my business started. But what was particularly remarkable about this man was his undeniable confidence in his skills as a life coach. Listen y'all, we need to swipe some of that courage. Am I right? He didn't possess a single ounce of apprehension about attracting clients or delivering results. His mindset wasn't about if he would succeed, it was about how he wanted to succeed. And the how for him was pretty damn clear. He craved a business that revolved around his life, not the other way around. Now, this is something I talk about a lot in the Beyond Mastermind that let's figure out how we want to live with vitality and have a life y'all and then create a business. Around that day on the Camino, it was symbolic of his newfound freedom and opportunity to explore, reflect, and embrace life without being tied to a business.

And so many of us prioritize our professional aspirations, but at what cost? What does having a profitable business matter if we're not even enjoying the life we're building? I know I've said this a million times, a million different ways on every rendition of a podcast that I've ever had. I don't know if those of you who might be new listeners know that I had my first podcast was the Go Podcast, then it was the Rich Coach Club, and now we've got Got Nerve and I have another podcast idea brewing, but I digress. I've talked about this for years, but here I am walking the Camino with a complete stranger who just so happens to be a newly minted life coach who's like, why would I do any of that? I just got time freedom. That's what I'm after. And that's why in my Beyond Mastermind program, we start by understanding what kind of life do you want to lead?

Do you want to travel more? Do you want to spend more time with loved ones or have the freedom to pursue more interests outside of work? Once you have clarity on this, the next step is building your business or career to fit that mold, not the other way around. I think the way we do it or have been taught to do it previously is just backwards. And the challenge here is to break free from conventional definitions of success. It requires courage, especially when the world around you is defining it by hustling at breakneck speed. Now listen, you can have a business that brings home the million dollar multimillion dollar bacon, but also lets you enjoy your damn life. So here are some ways that you can do just that. Number one, figure out your non-negotiables, your big rocks, your non-negotiables are things in life that you're just not willing to toss overboard, no matter how choppy the waters get.

Maybe it's your weekly weightlifting class. Taking Fridays off, having enough time in the morning for meditation or taking multiple vacations a year, knowing what you absolutely cannot and will not give up, gives you a crystal clear blueprint when crafting a business around the lifestyle you want. So for me, I mean my non-negotiables are running and lifting weights and Fridays off and time with my family and being able to travel. Those are just some of them. Number two, shore up your boundaries. We have the ability to be connected 24 7, which can feel like a curse if you're answering emails during your daughter's graduation ceremony. It's so important to set specific work hours and guard them like your greatest treasure outside of working hours. Enjoy every second without any guilt or glances at your inbox. Number three, think quality over quantity. Goldilocks didn't settle until she found what was just right, although I saw a joke on the internet streets just a few days ago, and a mother had a toddler on her hip with a bowl of oatmeal, and she said, I just realized why Papa Bear's porridge was hot.

Mama bear's porridge was cold and babies was just right. Y'all the invisible workload coming at you through Goldilocks Anyway, instead of chasing every possible client or worse, because I've been here biting off more than you can chew, focus on those that feel just right. Pick opportunities that align with your values and your non-negotiables. Listen, recently I hinted about this, but I had a major opportunity pop up and it conflicted with being able to go to Scott's race. And it was an opportunity that I think if I had told him about it ahead of time, he would've told me to take it and go. But listen, you got to know what your values are and you also have to trust that if something's meant for you, the

Susan Hyatt (08:54):
Timing is going to be right. So quality over quantity. The fourth here is automate and delegate. So our world is brimming with tools that can do a lot of heavy lifting for you, from autoresponders to software that manages almost everything. There's a tool for almost every task. So learn how to use them. And even if you're the captain of your ship, even captains have their trusty crew. So don't shy away from hiring help if you need it, whether it's a virtual assistant, a copywriter, an ads manager, getting more hands on your business deck frees up your time. And don't forget to delegate at home. Outsource the household workload to other members of the family or hire outside help. So I just want to side note here and say that through the course of my life and business, I have gone through many iterations of having lots of different kinds of support and help.

And depending on what's going on in your life, you may need more support and help at sometimes and less and more streamlined support and others. And I teach this stuff for a living, and I still have difficult conversations with Scott Anthony Hyatt about what it means to be a partner and me not take on the invisible workload. And so we just had another conversation about it where it was just sort of like something that came up at Finish Strong that one of my university for Life coach training certified coaches, Amy Stone said that really helped her with this was that when you're speaking to your loved one, it's like, Hey, we're a partnership. You're my partner, not my helper. And Scott Anthony Hyatt was in the room and heard that. And can I tell you how much that has changed? So many things where it's like, okay, I might not have to outsource some of this stuff if you acted like a partner and not a helper.

Anyway, that's another topic for another podcast. Number five, review your progress. So life and business are ever changing, just like I said. And as the twists and turns unravel, make sure to take a moment to center yourself and take stock of your life. Do you need to recalibrate? Are things on track? Do you have time freedom at all? Do things feel like a yes? Better yet, join a group of women who are committed to doing the same and check out the Beyond Mastermind if you need a squad. More on that in a moment. But as I parted ways with the life coach from Madrid, I felt even more fired up about helping people, especially women who have the nerve to travel their own path and gain time freedom. It's a powerful reminder that while ambition is commendable, it's equally important to make sure that our professional pursuits don't overshadow what also matters, what really matters, which is our lives.

And so one of the things that I'm inviting you to do after listening to this podcast is to really think about, Hey, do I need support recalibrating? Do I need support and focus so that I can make sure that I'm building a life and not just chasing a career? So if you're ready to prioritize time freedom while achieving your business and career dreams, and you're ready to stop letting the clock dictate every move, I'm inviting you to join me for the next session of The Beyond Mastermind. It kicks off. This month you'll get the perfect combination of motivation, accountability, tailored coaching, and a vibrant community to help you sculpt your definition of success. One where time is truly on your side. Our past members have secured book deals, transitioned careers built their dream businesses stepped away from draining relationships and confidently embraced new adventures and so much more all on their own terms. So I'm going to put a link to apply for the Beyond Mastermind in the show notes, you can go to susan hyatt.co, click on work with me, and then click on the Beyond Mastermind for more details. Together, let's redefine success where time is a luxury and not a limitation.

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