RCC 97: The Courage to Play Big with Kim Strobel

Coaches, we are talking all about playing big this week. If you’ve been holding back, afraid of shining too brightly because you don’t want to make other people uncomfortable or because you’re scared of the risks, I’m inviting you to dig in a little deeper. And my guest today is the perfect person to inspire you to do just this.

Kim Strobel, also known as the Happiness Coach, is a nationally-recognized motivational keynote speaker who went from playing very small, earning under minimum wage at eight dollars an hour, to now earning $8000 for a one-hour keynote talk. She has experienced massive transformations over the years, and she’s giving us some insight into what has made her such a fierce leader and what catapulted her into the mindset required to play big.

Listen in this week to hear my conversation with Kim so you can start playing big in your own life too. Playing small serves no one, and I know that Kim generously sharing her wisdom around being seen and listening to your internal guidance will have you questioning how you can start becoming the woman and coach you’re meant to be in this world.

If you’ve been loving the show, I want to challenge you to leave a review on Apple Podcasts, Stitcher, Spotify, or wherever you listen to podcasts. Take a screenshot of your review and post it in the Rich Coach Club Facebook group or email my team. We’re giving away a major prize to one winner! One person will win a free seat to In Demand, my digital program that people are loving and having some of the best money months ever. Get on it! 

In this episode, we discuss:

  • An exercise to help you identify where you’ve been playing small.
  • What playing small means.
  • How Kim went from making eight dollars an hour to $8000 an hour.
  • Why Kim was playing small when she first started out teaching.
  • What catapulted Kim’s financial status.
  • 2 things that happened in Kim’s teaching career that set her on her trajectory of becoming an entrepreneur.
  • Why we, as women, have to have the courage to let ourselves be seen.
  • The biggest lesson that Kim has learned over the past couple of years.
  • Why you have to start listening to your internal guidance.
  • The ways in which we give away our value.

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Welcome to the Rich Coach Club, the podcast that teaches you how to build your dream coaching practice and how to significantly increase your income. If you're a coach and you're determined to start making more money, this show is for you. I'm Master Certified Life Coach Susan Hyatt, and I'm psyched for you to join me on this journey.

Alright, here’s the question of the week. Are you playing too small? What’s one area of your life, your business, where maybe you’ve been playing small? One area where you’ve been settling for crumbs instead of demanding the whole damn cake, or one area where you’ve been holding back because you’re afraid of shining too brightly because you’re afraid of taking a risk or afraid of making other people uncomfortable.

I bet you can think of a few areas. And on today’s episode, my goal is to help you identify one specific area where you’re been playing small and help you decide what you’re going to do about it because the world does not need smallness right now. Hell no.

We need bigness. We need big ideas, big solutions, big action, big courage, big money, and big joy from you, from everyone. It’s time for you to go bigger in every possible way.

On today’s episode, you’ll hear my conversation with Kim Strobel. She’s the woman who went from playing very small, earning eight dollars an hour to earning $8000 for a one-hour keynote talk. Wow, that’s a massive transformation and we’re going to talk to Kim and find out how did she make that happen? How did she go from playing super small to playing super big? You will love this conversation coming up in a few minutes. Here we go.

We’re starting with a segment that I call your two-minute pep talk. A dose of positivity, motivation, and smart ideas to get your week started off right. Alright coaches, let’s talk about your business and your bigness. We’re going to do a quick exercise together. I have four questions for you, so here’s question number one.

What’s an area of your coaching practice where you’ve been playing small? To clarify, playing small can mean undercharging for your services, it can mean you’re doing work that feels sensible or safe instead of the type of work you really want to be doing. It can mean you’ve got a big dream, but you haven’t taken action to make it happen. You’re stalling, hiding.

Playing small can also mean you’re not allowing yourself to have the things you crave or need like you’re working in a cramped little corner of the kitchen counter instead of upgrading your work environment and giving yourself a real office.

So what’s one area of your coaching practice where you’re playing small? Is it your pricing, your marketing plan, your workspace, something else? Identify one area where you’ve been keeping things small and write it down.

Okay question number two, in this area of your business, the one you just wrote down, what would playing big mean to you? What would big look like for you? So for instance, if you’ve been playing small with your pricing, what would playing big look like? Write this down.

Okay, moving now onto question number three. Why do you think you’ve been playing small in this area? What’s the reason, booberry? Is it because you don’t believe you’re worthy of charging more? Is it because you’ve convinced yourself it’s impossible to get a nice office because there’s no way you could afford it?

Is it because you’re terrified of disappointing people or offending people? What’s up? Write down the main reason you’re playing small, the fear, the belief, the emotional block, whatever has caused you to play small in this area.

Alright, question four, how could you clear this block out of the way? What needs to happen to shatter this block, to clear it out of your path so you can start playing bigger? Do you need to hire a coach to help you? Listen, as a coach, I’m a fan of hiring a life coach.

Do you need an accountability partner? Do you need to blast some Lizzo and pump your energy and just freaking do it? Deep down, you know what needs to happen so write that down.

So to recap, question number one, what’s one area of your coaching practice where you’ve been playing small? Question two, in this area, what would playing big mean to you? Number three, why have you been playing small in this area? What’s the dealio? What’s the fear or block that you think has been causing this? And then finally, question four, what are you going to do to clear this block out of the way? How do you clear it?

And if you don’t know, get help to find out. You know where you’ve been playing small and you know what needs to happen so you can start playing bigger, so deep down, you already know. You’re not confused. You know. And I think you know it’s time to make some changes.

So please remember that playing small serves no one. It doesn’t serve you, it doesn’t serve your family, it definitely doesn’t serve your bank account, and it doesn’t serve the world. So playing small really means robbing the world of what you could be. And we’re so done with that.

To quote my favorite Peloton instructor, Robin Arzon, “Remember who the fuck you are.” You are a badass woman. You’re a survivor, you’re a coach, you’re a business owner. Whether you recognize it or not, you’re influential and you are a leader already in your life.

By age 20, 30, 40, 50, 60, whatever age you are, you’ve probably done more brave things than most people do in entire lifetimes. So remember who you are. Bring your bigness into the world in every way, every day. Pep talk complete.

Alright, so now we’re moving into the part of the show where I give shout-outs to you. To listeners, clients, all the wonderful people in my business community. And we’ve been running by the way, a contest. So if you submit a review, which I hope you will, to iTunes or Stitcher or wherever it is that you listen to podcasts and you send us a screenshot, you’re going into a drawing to win In Demand, which is my digital product that’s $2000.

So that’s a $2000 prezzie that you could win, so go submit your review, please, please, please. Alright, so today I want to give a shout-out to Gabrielle. So Gabrielle left a five-star iTunes review and she says, “Susan’s content is fierce and on fire. Susan’s not only a brilliant coach, but she’s equally generous with her top-notch content. Susan’s tips, freebies, and resources are extraordinary and offer incredible wisdom and tactical tools for those of us up to making big changes in our lives and in our businesses. Her Rich Coach Club podcast is packed full of amazing content, a must listen for anyone interested in improving any area of their life.”

Gabrielle, I freaking love you. Thank you for that review. And for those of you listening, go leave your review. Let us know about it and we are going to enter you into that contest. Thanks for the love. I love you right back.

Alright, I am stoked to introduce to you Kim Strobel. Kim is a happiness coach and she loves serving the real messy women who want to do so much more in their lives. She runs a newsletter called Joy Drops and a Facebook community called She Finds Joy.

I wanted to feature Kim on this particular episode because she’s an amazing example of a woman who went from playing small to playing really big. In this conversation, you’re going to hear how Kim went from earning less than minimum wage to earning top dollar as a motivational speaker and coach, and how she made that journey, which obviously didn’t happen overnight.

It’s such an amazing phoenix rising story, so you’ll be excited to hear it. Let’s dive in.

Susan: Hey, welcome to the show, Kim Strobel.

Kim: I’m happy to be here, Susan Hyatt.

Susan: I’m so happy to have you and it delights me for a number of reasons. Number one, because you’re an amazing human being that I know in real life and you live like an hour from me in Indiana.

Kim: We have the same psychic, let’s be honest.

Susan: That too. We have the same psychic, which I actually was thinking about her this morning because I haven’t had a reading in a while and the last reading I had with her I think she totally predicted a number of things that are going down right now inside the life coaching industry.

Kim: Yeah. I actually had a session with her last week so…

Susan: And so that was what she was alluding to. I kept waiting for it. I kept waiting for it and like, what did she mean? What did she mean? And now I’m like, oh my gosh, this is what she meant. Because she actually said, hey, there are people in your industry that are kind of full of shit and you want to make sure that your audience knows where you stand. And I’m like, well, my audience always knows where I stand. And here we are.

Kim: Yeah, and it helps that she wears a Budweiser hoodie and she fits the whole persona of what you’d expect, so we love our Allie.

Susan: We love our Allie. So let’s talk about you, Kim Strobel. Because here on the podcast, I love to feature female entrepreneurs who are doing their damn thing and doing it well, and you come from education and I want to talk about this going from eight dollars an hour to $8000 an hour.

Kim: Yes, me too. Let’s talk about it.

Susan: Let’s talk about it. So let’s talk about the eight dollars an hour.

Kim: You know, I have this whole backstory, Susan, of I am somebody who struggled for a big part of my life from crippling panic disorder. And so, I had severe panic attacks that really came full force in high school, and then continued to really debilitate me for several years after that.

But it’s kind of like I always describe that there was the inside Kim Strobel who was ambitious and driven and had this contagious enthusiasm for life, but then I had this disorder that literally made me struggle to leave my house or walk to my mailbox or drive five minutes to Walmart, or god forbid, actually walk in the Walmart store.

And so, there was this constant kind of battle between how my soul really wanted to show up and really, this crippling disorder that I had. But I, for whatever reason, have always known how to do really hard things and so I walked my way through that panic disorder and ended up going back to college and getting a teaching degree, thank goodness.

And so, I was working 40 hours a week as a secretary at the prosecutor’s office, and I was going to USI three nights a week. I would come in in the morning at 4am. I had a boss who let me get my hours in however I needed to, so I’d come in at 4am, I would leave at noon, I would drive to USI and I’d have classes until about 10 or 10:30 at night. And then I’d get home at midnight.

And that’s how I got my degree. That’s how determined I was. And I did it while having panic disorder the whole time. And so, I finally get this teaching degree and I’m like, oh my gosh, I cannot wait to make $28,000 a year because I had been making $16,000 as a secretary.

But when I got out of teaching, there were no teaching jobs available. I don’t know if you remember that or not, but it was saturated. And so, you had to do this thing where you became a program assistant in a school…

Susan: I do not remember that.

Kim: Oh my gosh, yeah, so it took a lot of us - let’s see, I graduated in ’99 from USI and it took us, many of us, it took anywhere from five to 10 years to actually land a teaching job because the field was so saturated with all of these mostly women who still had five or 10 years left before retirement.

And so, what you had to do was you had to become a program assistant at this school and then hope that that was your in for when somebody would retire.

Susan: Holy smokes.

Kim: Yes. I didn’t realize this wasn’t general knowledge. This is just teacher knowledge I guess, huh?

Susan: Yeah. I mean, I’m trying to think in ’99, Ryan was one, so I was not probably paying attention to what was happening in the rest of the world.

Kim: Yeah. And you know, if you lived in a small town like I did, then your best way in was if your mom was a teacher, then those were the ones that usually got first dibs on the job. And I didn’t have any relation in the school system. So yeah, it was this big deal like, oh my gosh, I can’t wait to be a teacher and make $28,000 a year. That’s twice my salary of what I have been making.

But because I had become a program assistant and so I made eight dollars an hour as a program assistant. Now Susan, I also left my husband when my son was two months old and so I was a single mother of a newborn making eight dollars an hour. And I will tell you that it was really difficult to do that.

I lived on a very small income. I tutored like crazy in the summer to help with that, but it still was not enough to make ends meet. So whenever there was a position that came up where they asked if any of the program assistants would like to ride - there was a special needs bus that went around and picked up the kids that were handicapped that needed extra support on the bus, and so they asked if there was anybody that would like to ride that bus for an extra eight dollars an hour in the morning for an hour and then again at the end of the school day.

Well, that was a no brainer, right? Because that allowed me to make an extra $16 a day and 16 times 5 is 80, and back in 2000, that was what it cost to actually put your kid in daycare for a week was $80. You probably remember that maybe.

Susan: Oh my gosh. Okay, so first of all, if I knew it, I forgot that you left your husband and you had a two-month-old and was a single parent. I don’t think I remembered that part.

Kim: Yes. I think a lot of people assume my husband that I’ve been with now for 18 years because he came in Spencer’s life when he was really young. So we married when Spencer was two, and I think a lot of people don’t realize that Scott’s not his biological father.

My husband and I at the time were just headed for divorce for about a year, and to be honest Susan, we slept together once in nine months and I got pregnant with this most beautiful baby boy. If you really want to know the story on that one, you know, when you’ve only had sex once in nine months you remember the date.

Susan: Yeah, totally. And so alright, here you are riding the bus for an extra eight dollars an hour, so fast forward, talk us through how long you were in education, when did you decide to get out? Talk us through that journey.

Kim: Okay. So I think for me, one of the things that living in a small community where I do find there’s a lot of small-mindedness, and I don’t know if you have felt this way or not, but we’re really told like, this is how you’re supposed to dress and this is how you’re supposed to act and this is what you’re supposed to do, and you definitely do not divorce your husband with a two-month-old and here’s the rules that you’re supposed to follow if you want to fit in.

And if you don’t follow those rules, we’re going to ostracize you. And so, for me, I have always found myself in my life playing small in order to try to fit in so that everybody else around me can feel comfortable. And so, once I’d landed the teaching job, I mean, you know me Susan, whatever I do, I am all in. And you are the same way. We are wired the same way.

Like if I’m going to do this, I’m going to work to be the very best damn teacher I can be. And that meant that I was very proactive and progressive in my classroom. It meant that I was always the one that was willing to try something new. And you know as well as I do that that doesn’t always go over well for the others around you because you know, they felt very threatened and intimidated by me.

So I loved teaching and I was in the classroom for about eight years, and then I went from there to becoming a literacy coordinator, and I went from being a literacy coordinator into a curriculum director because there’s these strong leadership skills that I have that were churning underneath the whole time, trying to come out.

But to be honest with you Susan, every step I took forward made my life a lot harder in the school system because who am I to go from being a teacher to now, oh, she thinks she’s the literacy coordinator, oh, she really thinks she has it going. And it was just really hard.

And so, I got a lot of pushback. I felt like I was in a very toxic work environment and I was always feeling like I just couldn’t be Kim Strobel who is vivacious and driven and ambitious and also super vulnerable and not afraid to talk about real things in life.

And so, I started to become this statue like I’m just going to become who everybody thinks I need to be so that I don’t have to feel the backlash from them all of the time. And that’s when I lost my soul. You lose your soul when you can’t be who you authentically feel like you want to be from the inside out.

And so a couple of things had happened, and if it’s okay, I’m going to tell this story because I think that this is something that we do a lot, even as women, we do it to other women. If we feel threatened by another woman because she makes us feel less, then the way that we have to deal with that is by spewing the venom at her and trying to put her back in her place.

And so there were two specific things that happened in my teaching career that actually set me on my trajectory to being like, you know what, I’m going to launch not just one business, but I’m going to launch two businesses and I’m going to show you people who I am and what I’m made of.

And Susan, that’s what catapulted my financial status to be honest with you. When I started living my life as who I really am, it’s like the universe completely responded to me being unapologetically who I am. And so, I worked in a school where, you know this but I don’t know if your audience knows this, I’m a massive runner. I do marathons. I run 35 or 40 miles a week. And I think I’ve told you this story before Susan, but like, I have kickass legs.

Susan: Yes you do. We should put a photo of your legs in the show notes.

Kim: We should, we should. Because if you run 40 miles a week and obviously, I’m just genetically maybe wired that way a little bit too with the legs. But I have really good legs. And my principal finally called me to her office and I knew that women in the school had a problem with my legs because I was constantly aware that the rule was to wear a skirt that was knee length. That was the rule.

But because I already knew women were catty with the way that I dressed, like oh, she wears skirts to teach in, who does she think she is? Or she wears a dress. Because I loved dressing up, I loved feeling good. And so, I always wore my skirts two inches below the knee to try to help the backlash that I would get if I just wore a skirt or a dress.

And my principal called me to the office one time and she’s like, “Kim, I’m really sorry to do this but I just need you to cover up your legs. I can’t handle the women in the building coming to me anymore and talking about your legs. I just need you to wear pants and I’m embarrassed to have to ask you that.”

And this is a really good person. She’s actually a friend of mine. She was somewhat early in her career and obviously what she should have done was say, “Women, you stop coming to me and complaining to me about Kim Strobel’s legs because she’s not doing anything wrong, she’s following the dress attire rules.”

But Susan instead, I just covered up my damn legs. I just wore pants from then on out to stop the backlash. But I noticed that it felt terrible to have to conform and be somebody that I wasn’t in order to keep people from attacking me. It felt very belittling, it felt very small. You know what that’s like when you try so hard to be who everybody else wants you to be?

Susan: During the period of time when I went from being a stay-at-home mom to a residential realtor, I can remember not being honest about my views, whether they were political or spiritual and covering up in the way that I dressed. I was definitely doing what you were doing, covering your legs, and just trying to fit in and look professional.

Kim: Yes. Look and act professional. And don’t make any waves and yes, all of those things. And so that was a pivotal moment and then about six months later, I had another incident that happened at the school and I literally had a moment where I almost stepped away from my body and I watched myself back into the corner and I watched myself dim my own light and pretend to be someone I wasn’t so that the person across the table could feel better about themselves.

And I walked out of that library that day, that was a pivoting moment for me and I told myself, “That’s it. Never again am I going to make myself play smaller or be smaller to make myself be someone that I’m not. I’m not even that person, so that the person across the table from me can feel better about who they are.”

Susan: Exactly, nope.

Kim: Nope. And that’s when I left, Susan. I left, I ended up taking a consulting job for about a year. I went on to become a curriculum director and then after my non-compete was done with the other consulting company, it was like, hey, let’s do this.

So in 2016 I launched Strobel Education, which is my education consulting company. I started calling myself a motivational speaker and within one year, I became a nationally recognized motivational speaker.

Susan: Amazing. And that all started because you stopped covering yourself up.

Kim: Yeah. It literally happened in one year, Susan. You know, who can become a nationally recognized speaker? That takes 10 years or longer. But because it’s like the floodgates were open and I truly stepped into the real Kim Strobel, and when I did that, it just busted up. It’s like the walls came down and I was out and running.

And I tell people, “I am the girl who literally struggled to walk to her mailbox because I was so full of fear and panic and this crippling disorder. I am the girl who struggled to walk to her mailbox. I am the girl who struggled to make ends meet, who worked for eight dollars an hour, and I am also the girl or the woman who steps on a stage with 3000 or 4000 people in the crowd and I stand up there and I give this really great talk for 60 minutes and I walk off and they hand me the $8000 check and I get my flight back home.”

Susan: I bet it feels good.

Kim: It does. But I will tell you that I had a relapse of my panic disorder in 2018 and it really did take me all the way back to struggling to leave my house. And I think this might be important because you work with highly ambitious women who are here to show up and be seen and make an impact. And we sometimes, we have this drive to do that for so many reasons.

And one of my biggest learnings has been that when I had my relapse in 2018, I realized, Susan, that I have tried to stomp out what I think is the weak and feeble part of Kim Strobel, the one who still might have a relapse of panic attacks, who might all of a sudden struggle to go to Walmart or to drive five minutes to the health club.

Like, I have tried to diminish her with my overly ambitious personality and so my new learning the last couple of years has been that the woman who walks onto the stage, who looks like a million bucks, she carries with her that other part of her that sometimes struggles, and that neither one is better than the other.

Susan: That’s really beautiful.

Kim: I have learned to embrace the fact that there is a part of me that I’m always going to be a work in progress and I don’t have to commit completely diminish. I can honor the fierceness of who I am and I am fierce, Susan Hyatt.

Susan: I know you are.

Kim: But I can also love and accept that I have some vulnerabilities too.

Susan: Well, that’s what makes you so fierce.

Kim: Yeah, maybe it is. Maybe that’s the great connector.

Susan: That is the great connector because I think that being willing to look at yourself, to work on things, and admit that hey, I sometimes struggle to leave the house, makes you all that much more fierce.

Kim: You know, now that you say that, so I do find myself - I’m stepping onto the stage, I’m dressed to the nines, all these people know that I fly across the country, I give these talks, and I have had women who come up to me afterwards and even some men, and they’re like, “The first 10 minutes of you on the stage, I was mesmerized by you. I was like, how amazing would it be to be Kim Strobel? And then you share the story of your panic disorder and your fears and all of a sudden I see you for the real person that you are.”

And so I think you’re right, Susan. I think it’s when I get up there and I tell them who I am, all facets of who I am that it’s all of a sudden like, gosh, I can have traumatic, terrible things that I’m going through in my life and I can decide if I’m going to be the victim of those circumstances or if my gosh, I’m going to rise up and be the damn warrior that I am.

Susan: And so if any of you listening to this find yourself - I mean, there are plenty of people who listen to Rich Coach Club who got into creating an online business because of some of the reasons you’re talking about. They would rather not get on a stage or have to be with people in person. They are choosing to create online businesses as a way of creating a business for themselves that is helpful for what they need.

And so for any of you who are also anxious or have a mood disorder or have something that you’re struggling with, Kim is such a great example of somebody who’s like, yeah, and I’m still doing the damn thing. You can go from eight dollars an hour to $8000 an hour, not despite that but because of that.

Kim: Exactly. Exactly. And that’s the thing, Shawn Achor says that as human beings, we’re utilizing 10% of our potential. That’s what we do. And so there’s all this potential that is inside of us, but because of hiccups or missteps that we’ve had along the way, we allow that sometimes to tell ourselves, hey, you can’t go that big, my friend, when in fact, it’s that very thing that you struggle with that can make you go that big I think.

Susan: I agree with you. I often think about some of the many things I’ve been through in my life and processed and dug in and done the hard work to heal and I know that I’m able to do what I do because of it and not despite it.

I joke a lot on this podcast, everybody who listens to this podcast has heard Ryan Hyatt’s stories. And he now jokes that he wants royalties because I definitely know that parenting Ryan, that’s what led me to become a life coach. And that’s what makes me a great coach because I can be so non-attached, not non-attached in a bad way, but non-attached emotionally to an outcome for my clients.

Because I’m like, “Hey listen, you’re going to have to come to the session with something else because I raised Ryan Hyatt. You’re going to be okay and we’re going to figure it out together.”

Kim: Yeah, and that’s true. That’s a repertoire of tools and strategies and experiences and knowledge that you have that you bring to the table because of that difficulty. And I always tell people, because Strobel Education is just my education business, but then I launched kimstrobel.com, which is my happiness coaching business.

And I say, literally my struggles and my trauma in like are exactly what birthed the happiness coach. I had the bathroom moment where I laid on my forest green plush bathmat rug - you remember the forest green and burgundy colors of the mid-90s?

Susan: Yes I do.

Kim: Yeah. And so I have never forgotten the moment when I was having - I was young 20s and I was having 15, 20 panic attacks a day, and I laid on that forest green plush bathmat rug and I really did Susan plead for god to take my life. I just could not, every five minutes of every single damn day was so difficult.

And I pleaded with him to take my life. I couldn’t do it myself, but I just needed relief. And then I heard a voice or a whisper or had a feeling, whatever it was, I still don’t know what it was. It was like an invitation that said get up off that bathmat and put your big girl panties on and you get this figured out because this mess will someday become your mission.

And that’s when I dove into the whole self-help realm. I became immersed in it because I was determined that I had to take 100% responsibility for my life. And I did a load of other things like I went to my doctor and I got on antidepressants that helped with the anxiety and the panic and I did counseling.

I did all of these different things to create the Kim Strobel that stands before you now but I did the damn work and I’m still doing the work. And I still get pissed off when I have to do the work, right? Like oh my gosh, come on god, seriously? I’ve already had to do this stuff.

Susan: Yeah. And it’s like, another invitation for a growth opportunity.

Kim: It is. And that’s what we have to be able to do. What did I read the research recently that a man has to feel - he only has to feel like he has, I think it’s something like 25% of the skillset in order to apply for a job. And a woman, she won’t allow herself to apply for the job or go after her dream business unless she feels like she has 95% of the skillset.

And so for all of the people listening to this podcast who are like, well, I don’t know if I can run my online business, I don’t understand it all, I don’t know it all, I’m telling you, just like you and I, Susan, we just jumped in and said, hey, I don’t have to be a guru of this, I just have to be a practitioner of it and it’s through my own stories and struggles that I can help other people figure their life out.

And so we as women have to have the courage to jump in with both feet and say, guess what, I don’t know it all but I can figure it all out. So let’s do this. Let’s really let ourselves show up from the inside out and be seen.

Susan: And you know that speaks so much to my make a scene, be seen mission.

Kim: Yes.

Susan: Got to do it. You’re speaking my language.

Kim: We have to act on these impulses. If you’re hearing that whisper that you’re supposed to create this business or become this online expert, you’re hearing that whisper for a reason. And it’s like Elizabeth Gilbert talks in Big Magic, if you get an idea, the universe has given you this creative idea or this inkling, and it’s trying to attach itself to you. If you don’t grab it, it will travel and attach itself it someone else. You’ve heard that, right?

Susan: Yes. I love that concept because it’s like, hey listen, the truth and what needs to happen is going to surface in the world, and there are many of us - and I’m sure you’ve experienced this too where you’ll get this brilliant idea and then you’ll start talking about it and be like, oh wow, she had the same idea.

And it’s just a matter of hey, there are truths that need to come out, perspectives that need to come out, and you better act on yours or somebody else is going to.

Kim: In my program, I teach a lot about the law of attraction and universal intelligence and I’m like, if you are hearing that message, it’s wanting to speak through you. So if you continue to ignore it, it’s going to travel and move on to someone else. And let me just tell you, Susan, I feel like this about the book that I’m trying to write.

I’m like, Kim Strobel, if you don’t get that dang book birthed out into the world, you’re going to be walking through the airport and you’re going to look to the left at the Barnes & Noble display and there’s going to be your book, but it’s not going to have your name on it.

Susan: I know. I can’t tell you how many times I’ve been like, oh man, I should have written that book. Because there are so many ideas within us and I think that for all of you listening, I know you’ve all had those whispers. I know you’ve all had those messages. It’s time to start listening. Stop covering up your legs, start listening to your internal guidance, and that’s when the money happens.

Kim: It is. And you know, Kate Northrup has this quote and it says, “If you can’t see your value, then the world cannot give you value back.” So Susan, every time I covered up my legs, every time I withheld my opinion, every time I didn’t share a story, every time I let someone else walk over me or determine the trajectory of my life, every single time I did that, the world had to reciprocate because the world cannot give you value if you can’t see your own value.

But when you begin to understand your own value and your own potential, then the universe has to respond to that. We give our value away, whenever I quote a school for 8K and then they say, “Well, we only have 5K,” and then I go into scarcity mindset, I’m like, oh gosh, I don’t want to give up 5K.

But if I agree to the 5K, I feel nasty inside. I feel yucky because you know what, I know that the woman who’s stepping on the stage in front of them is worth 8K or 10K. And so I’m real careful to not come down in my pricing because I’m not about to let the universe know or send that kind of energy to it. Like Susan, there’s no joke. If you want to work with Susan Hyatt, you’re going to pay some big damn money.

Susan: That’s right. Don’t ask - I was actually just texting with a girlfriend this morning who is purchasing a large home and the realtor is also representing her on the purchase and representing her on the sale of her home and she was like, I kind of feel like because it’s such a large commission, that I should negotiate.

And I was like, absolutely not. Because I freaking hate it when people ask me to reduce my rate and pay her her money, and then you charge your full amount too.

Kim: Exactly, exactly. But we do this is very little ways. Like when a woman or someone compliments us and we poo poo the compliment away. Or somebody’s like, “Kim, I love your short hair,” and I’m like, “Oh my gosh, I have to wear my hair short because I have such fine hair.”

Every time we resist a comment from someone, we resist a nice gesture of kindness from someone, every time someone offers to pay for our meal and we say, “Oh no, I can get it, I can get it,” every time you do that, you’re giving your value away.

Instead, what we have to do is we have to be willing to receive the gifts the universe is trying to give us. And that means understanding that you do have value to bring into this world, and that they’re wanting you to bring that into the world.

Susan: Well, I totally agree and I would love - this is the gift to the world, being able to have this conversation with you today, how can people learn more about you, hang out with you? Of course we’ve got all the info in the show notes.

Kim: Yes, well so I have a free Facebook group called She Finds Joy. And I show up there every week and do a lot of trainings on the happiness research and how can we really show up and live our very best life, even though we have to overcome hard things. And then my podcast, as you’ve been on it is the exact same name, She Finds Joy.

And again, it’s not about unicorns and blowing fluff up people. It’s about real life strategies that really allow us to get in touch with who that person is on the inside of us, that little girl who used to have really big dreams for her life and how do we bring more of her to the forefront, all the while reaching for far higher levels of joy and meaning in our lives.

Susan: Yes. All that joy. I actually just recorded a Go Time TV - it’s an online TV show I’m about to release and the episode four we just did was all about joy. Finding joy, joy all around us. I love joy, joy, joy, and I love you.

Kim: I love you too, Susan Hyatt. Thank you.

Susan: I really appreciate you being on the show. Everybody go check her out and I hope you have a beautiful day.

Kim: You as well.

Oh hey, one more quick thing before we say bye for today. If there’s just one action step you can take this week, make it this one. Get yourself a big friend. Seriously, you need at least one friend in your life who’s living big and playing big and who will inspire you to do the same.

Research shows that you are heavily influenced by your social circle more than you think. So if you surround yourself with people who are getting excellent grades at school, you start getting better grades. If you surround yourself with people who are earning big money, guess what, your income will rise.

So if you want to play big, you need to roll with people who are playing big. If you’ve already got those kinds of friends, great, keep them close. If you don’t have those kinds of friends, get them. Do whatever you need to do.

Join a club, enroll in a program, host a virtual event, and get those high-performing people in your life. This will improve your life every day. I can personally vouch for this. Big friends lead to big changes in your life and income too.

Thank you for listening to today’s episode. I hope this episode has inspired you to identify one area of your business where you’ve been playing small and decide what you’re going to do about it. Our world has some seriously big problems. We need big solutions and we need you as a coach to bring your full power, all of your bigness into this work.

I hope you’ll choose one way to go big this week and do it. Have a beautiful week, coaches, and I’ll see you next Monday.

Thank you for listening to Susan Hyatt's Rich Coach Club. If you enjoyed today's show, please head over to susanhyatt.co/cash where you'll find my brand-new money magazine. Now listen, we designed this magazine to be entertaining, educational, and help you make serious bank.

So you can download the magazine, there’s a money quiz inside, there’s an interview with one of my favorite clients who went from making no money and being served eviction papers, to making over six figures in a very short amount of time. So the magazine includes that feature, lots of resources to help you do it, lots of resources about creating wealth and investing money.

It’s pretty robust, y’all. So head over to susanhyatt.co/cash to get that magazine. And you’ll also find a link to join my free Facebook community, especially for coaches called Rich Coach Club. So bring your coaching practice and your income to the next level at susanhyatt.co. See you next week.


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