RCC 41: Money Blocks vs. Money Shame with Mary Houston

Money blocks are a common topic in the coaching world. You’ve probably heard of them at the very least, if you haven’t already done work on your own money blocks. But money blocks are only one piece of the pay-gap picture, as you’ll learn today.

There’s a sense of shame around money for a lot of women that’s often overlooked, and it’s one factor that’s keeping women from building all of the wealth they could earn in their lifetimes (along with systemic factors, too). In this episode – the second episode in a four-part series on women and money – I’m joined by Mary Houston to talk about the difference between money blocks & money shame and why that distinction is so important.

Mary Houston is a Martha Beck Life Coach and business mentor who is passionate about helping women create beautiful lives and brilliant businesses. She’s also an expert on money blocks & shame, what creates them, and how you can create a full picture of your money beliefs using her money blueprint method.

In this episode, Mary and I discuss money blocks and money shame, why the latter can be so tricky to identify, and her money blueprint approach for dealing with common obstacles to making money. We also talk about how we pick up beliefs about money from society, family, and peers, and why women sometimes shame other women about money.

Your homework this week: grab a calculator and take a look at the cumulative effect over your lifetime if you raised your prices right now. The sooner you find the courage to raise your prices, the bigger the impact you’ll make on your lifetime earnings.

In this episode, we discuss:

  • A new way to look at pricing that may encourage you to raise your prices sooner rather than later.
  • The important difference between money blocks and money shame.
  • Some of the most common sources of money shame and money blocks that Mary sees in her practice.
  • Why so many women think they don't deserve to make more money.
  • How we take on other people's beliefs about money and frame our successes in terms of cultural money expectations.
  • Why women often have shame about asking for more money.

Enjoyed this show?


Welcome to the Rich Coach Club, the podcast that teaches you how to build your dream coaching practice and how to significantly increase your income. If you're a coach and you're determined to start making more money, this show is for you. I'm master certified life coach Susan Hyatt, and I'm psyched for you to join me on this journey. This is part two in a special four-part series on women and money. Here we go.

Have you seen the TV show called The Fix? It's on Netflix and I am obsessed. It's a show where two teams of comedians debate and try to fix some of the world's biggest problems like racism and inequality. And it's a comedy show but it's also really smart and informative. And during each episode, they have a brilliant data analyst named Mona Chalabi and Mona comes onto the show to present some troubling data.

They did an episode on the gender wage gap, and on that episode, Mona shares some really shocking data about men, women, race, and wealth. Listen to this. When an American white man reaches age 64, on average, he will have earned two million dollars over the course of his entire career. Again, white American man, two million by age 64.

Now, if you're a Hispanic man, then you'll need to keep working until the age 83 until you've earned that same amount. A black man, 85. An Asian or White woman, age 93. A black woman, age 105. Hispanic women, age 118. Wow.

After hearing this data, one of the comedians on The Fix pointed out basically, if you're a woman, you need to keep working even after you're dead just to earn the same amount that a white man typically earns by age 65 when he retires. Now, these numbers illuminate how the gender wage gap impacts all of our lives.

When you consider damn, I'm working just as hard as a white man but he gets to retire comfortably at age 64 and meanwhile, if I want to earn the same amount, then I have to keep working until I'm 93 or until I'm 118. Hell no. That's so unfair. So, how do we change this?

Well, obviously there's a lot to discuss and we'll cover some important ideas in this four-part series. But on today's episode, we're going to be talking with Mary Houston. She has some wisdom that y'all need to hear. So listen to this episode and send this episode to five women you love. Your mom, your aunt, your daughter, your friend, spread the info and power your sisters to make different financial choices and get paid what they deserve because none of us should have to keep working until we're 118 years old.

As always, we're starting with a segment that I call your two-minute pep talk. This is the part of the show where I share some motivation and encouragement to get your week started off right, and I try to keep things to two minutes or less. When I'm talking to coaches, one topic that almost always comes up is the issue of pricing.

Women always want to know, what should I charge for an hour of coaching, how much is right, how much is too much? What about a six-week coaching program? How much should I charge for that? What are other people charging for similar programs? Am I really qualified enough to charge $200 an hour? I mean, I only have a Master's degree, a PhD, and two coaching certifications, and so on.

I've seen women agonize about pricing for hours and hours, tying their brains into knots of stress. And so many women worry that they're charging too much or wish they could charge more but they're nervous about raising their prices. To break you out of that worry loop, here's something to try. Get a calculator. There's probably a calculator app on your phone, and let's do some simple math together.

Instead of asking is it okay to raise my rates, will anyone hire me if I ask for more money, I want you to start asking a different question. Instead, ask yourself, what would be the cumulative impact over time if I raise my rates right now? See, when you increase your rates, even by just a little bit, this increase accumulates over time and leads to big things.

For example, let's say you decide to raise your current hourly rate by two dollars an hour. Just two dollars per hour. Such a small amount. Your clients probably won't even notice or care about this teeny tiny increase. And let's say you typically work 30 hours a week, 48 weeks a year because you take four weeks of vacation time.

What that two-dollar increase, you're now generating an extra $2880 per year. And if you intend to keep working as a coach for the next 30 years until you retire, that's $86,400. And let's say you put that into a savings account with a 2% interest rate. Now your money pile has grown to $88,128. What would you do with an extra 88K?

You could buy your mom a really nice safe car. You could make a down payment on a house. You could book a trip on one of those luxurious round the world cruise ships where you sail around the world in 100 days. You could become a philanthropist and build 11 clean water wells in Africa, saving thousands of lives.

You get the idea. Okay, in this example, we're not subtracting the money you pay in taxes, which can vary a lot, depending on where you live and how much other income you make. But you get what I'm saying. My point is increasing what you're earning, even by the tiniest little bit can accumulate and add up to major things over time.

So now imagine if you've increased your hourly rate by 10 bucks an hour. Not just two dollars an hour. Wow, now you're earning an extra $440,000 over the course of your career. Here in Evansville, Indiana where I live, the median home price is about $130,000. So that's like, three and a half houses. Would you like to earn three or four more houses? Rental properties, vacation homes, buy a house for grandma? Would you like to significantly change your life and your kids' lives and your grandkids' lives too?

Would you like to buy your mom a new car and pay in cash like my friend Robert Hartwell recently did? Would you like to send your kids to college and have them graduate debt free? If these are the kinds of experiences you value, if these things matter to you, then raising your pricing by a dollar or 10 dollars or 100 dollars an hour should feel like a no-brainer to you. Do it. Do it now.

The sooner you find the courage to charge more, the sooner you start reaping the rewards. And over the long term, over the course of many decades, your whole career, the rewards are huge.

Now we're moving into the part of the show where I give shout-outs to you. Shout-outs to listeners, clients, all the wonderful people in my business community. And today, I want to give a shout-out to someone who calls themselves NeedhelpinTexas. NeedhelpinTexas left me a five-star review on iTunes and she entitled it, "Convert. From skeptic to raving fan."

"I can do it all by myself, said my 38-year old self. Channeling my three-year old self. Bottom line, we can't do life alone. Susan's podcast and Facebook communities are my first step towards being humble enough to admit I need help. What a welcoming podcast, what a welcoming place and person to get help from. I am also listening to her Bare podcast."

Thank you so much NeedhelpinTexas. And for any of the rest of you who feel like you have something amazing to say about this show, send an email to my team or post a five-star iTunes review about this show and you might hear your name on a future episode. I love giving shout-outs to people in my community so holler at me. Thank you for the love. I love you right back.

It's time for an interview and earlier in this episode, I pointed out that raising your pricing even by something ridiculously tiny like two dollars an hour or 10 or 20 dollars an hour can lead to big things over time. So just imagine the wealth you can create if you get into some serious price increases and deliver value that matches.

Earning more is very, very important, but when it comes to building wealth, earning more is just one part of the picture. There are other parts too, like smart financial planning, understanding which tax breaks are legal and available to you, investing in more. But in order to be in the right mindset to do any of that, I work with women all the time on their money blocks, and my special guest today, Mary Houston has a really interesting take on your money block blueprint and getting to the root of your money shame.

She's about to haul our asses to money shame school and I am so here for it.

Susan: Welcome to the show, Mary Houston.

Mary: I am so delighted to be here.

Susan: So Mary, many of you may have witnessed her genius on a webinar of mine before or she was actually recently features just two episodes ago when I was talking to clients who had experienced Clear Coaches Select. And one of the things that has emerged for me in admiration for Mary is just the keen insight she has on helping women with money.

And we've had many, many conversations about money and you can go check out two episodes ago where Mary is talking about really how she went from zero money, spending her rent money on bettering herself, to now creating a whole new life for herself and her son. So in our conversations about money, what's fascinating to me is that the conversation that Mary has around money includes understanding the difference between money blocks and money shame, and I think many of you listening have enjoyed some of the conversations we've had on this show about money blocks.

And I can't tell you, Mary, how often I hear from clients in a session, they're like, oh, it's just my money block. And I think people carry around their money blocks like their little trophies or something. And so I know you have a lot to say about this, but what is a money block and how is that different than money shame?

Mary: That's such a great question, Susan, and thank you for asking it because it really is the part of my work that I'm so passionate about because most women don't know. We all understand money blocks and this is what I was doing for so many years. Just working on my money blocks, and couldn’t understand why I wasn't getting anywhere because I was dealing with my money blocks.

And so for me, any way and the way that I work and the way I teach it, a money block is like a limiting belief. A story that you have that is basically where we make money wrong. So an example would be money doesn't grow on trees, money doesn't come easy, spiritual people don't make money, money is hard work. So it's where we're talking about making money the bad guy, whereas money shame is very different.

Money shame is where we make ourselves wrong in relation to money. So we would say things like I'm bad at handling money, I'm bad at making money, I'm useless with money, I can't charge that much, I don't deserve that kind of income. So that's the really significant difference, and the reason why this is important is because how we work as coaches and with our clients with money blocks versus money shame is totally different.

And so it's really important to distinguish the difference between the two so that then we can help our clients more specifically, and they can then actually start to make more money because if really the issue is money shame but you're treating the issue like a money block, you're going to be doing all of the affirmation work, you're going to be doing some tapping, you're going to be doing positive self-talk, you're going to be doing inner critic work, and none of that is really going to get to addressing the money shame issue, which is why women don't make progress.

Susan: So, let me ask you this. When you're working with a client and they uncover - well, let me ask you this. What's the most common block and thought creating shame with women and money that you've observed?

Mary: I think the most common money block that I encounter in the women that I've worked with is spiritual people don't make money, or helping people doesn't earn, it's wrong to charge money for helping people. Especially in our line of work, when we're helping, we're coaches, we're healers, we're in the personal development industry. And so we kind of have that block that making money out of helping people is wrong.

So that's kind of the most common money block, whereas the most common money shame that I encounter would be one of two. They would probably have to be equal. It would be I have to earn this or I can't afford it. So those are the two where we really personalize it and that I have to work hard to earn this money, or I just don't deserve this.

Susan: And so, when you think about I don't deserve it, because this is such an interesting one that I've observed as well because the flipside of that that I also observe is I deserve it, which is like, when people are spending or eating or drinking or whatever it might be in an unhealthy way. Mine was always I deserve it, like, the opposite. I'm treating myself, whether I should be doing it or not. But tons of women have the I don't deserve it, and where do you think that comes from?

Mary: I think that - well certainly for me, what I've observed anyway and I mean, and this really gets wrapped up in our entire money blueprint. So it's not a kind of easy one answer sort of solution because it's multi-layering. So the way when I'm working with a woman and we're looking at her money shame and her money blocks and why she's not making the money that she wants to be making, we look at it on this three-level process.

So we look at it from the sort of superficial intellectual level, which is where all of this societal conditioning comes in, which is the first point of feed into our intellect with regards to money culture. Just like you with Bare nation and diet culture, there is a money culture as well, and it's society is just full of money messages that are there on that superficial level.

Then we drop down into the emotional level and then that's when we start to go into more of the money blocks and more of the familial stories. So who I am, who raised me, where I grew up, and everything that they taught me about money sort of sits beneath. That's the next level. And so that adds another layer to this I don't deserve this. They may well have seen and observed especially their sort of matriarchal figures, their mother, their grandmother, their aunt, so women around them and how they were treated around money, what they thought of money, the kinds of income that they earn, whether their mother was working or not.

And then the final layer is this energetic level of money history. And so then we have to include our ancestral lineage, our historical and cultural money story, and then the collective money story. And I think this is also one that's really overlooked is this idea that we are largely unconsciously taking on other people's beliefs and shames, especially as coaches.

A woman will come to you and say oh, I don't know what to charge, what should I be charging? And women will ask anyone and everyone how much should I be charging? They'll look at other coaches and they'll tally up and make an average. And actually, this is where my first massive money block came from because one of my first coaches told me that I was charging too much for my relative experience. And my first year in business, I made a great amount of money and I was like, oh my god this is perfect, this is my dream, and then I worked with a coach and they were like, really? You're charging that already? And I was like, oh, should I not be? And then the next two years was complete...

Susan: Mary, I want to slap that coach in the face. Y'all heard me. If I hear y'all telling your clients they're charging too much, I'm going to kick you in the cooter. Yes, I just said #cooterkick. What? Your coach told you and you were already getting it that you were charging too much? Let me just back up and say I've been like, mesmerized by Mary talking about this blueprint because it's amazing, and then all of a sudden, I'm jerked back into the present like, wait a minute. Wait a mofo minute.

Alright, I'm going to take a deep breath and say yeah, you can't - we all have done this where we poll everyone like, what should I be charging or you ask people, and it's okay to do research, but what Mary is saying is so true. We can take on other people's limiting beliefs about money and obviously, this particular coach hadn't successfully charged that much and thought therefore, this newer coach, how dare she on some level.

Mary: And this is where the money shame comes into it though, Susan, as well because - and we've had this conversation before is that the worst people at shaming women are women. There is this competitive edge that there's not enough pie for everyone and if you're getting that big a slice, well then that means there's less for me, which comes down to this fundamental scarcity thinking that the money is going to run out, that there's not enough to go round, and that I have to stick my elbows out and put my head down and go in and fight my way to win this game.

Susan: I'm laughing because I like, I'm such an elbows out, I'm scrappy too. But you know what, I think that it's really interesting in terms of the shame factor for women and money. I was just talking to another Rich Coach Club coach right before this, Dr. Missy Bird and she was talking about how - I was asking her questions. She helps women get elected. She coaches women who are running for office, and I was asking her when she's working with a woman who's running for office, does she ever get the sense based on their mindset like, who's definitely going to get elected and who's not? What are the telltale signs?

And she was basically saying hands down if they're not willing to ask for money, they're never getting elected because you have to be able to fundraise. And men tend to have zero trouble picking up the phone and asking their buddies or corporations or whoever to donate to their campaign, but women have a lot of shame around it.

Mary: Yeah, and that's because fundamentally, women base their net worth on their self-worth. So when a woman has low self-worth and low self-esteem, asking for money is the hardest thing because if she has any degree of any element of I'm not worth it, if she looks in the mirror in the morning and there is any sense of dislike and distrust and body shame and self-loathing and well, show me a woman who doesn't have an element of that or who hasn't in their life, asking for money is the hardest thing.

And this is why so many coaches go broke because - and this is why I'm so passionate about wanting to talk about money shame because money block work is so prolific and there are so many incredible people doing incredible work around it but when it comes to money shame, it's like you can hear a pin drop all of a sudden. Nobody wants to talk about it. Shame is bad enough, but money shame is like the double whammy, isn't it?

Susan: Yeah, it totally is. And so let's talk about your blueprint some more. So you talked about there's the surface level then the emotional level, what are some of the elements or pieces of this blueprint that you help people walk through?

Mary: So when we - most people are kind of just functioning at that superficial intellectual level. So they might be aware of their money blocks, they're aware of the stories around them, they're aware of how much they want and how much they need and how much they're not getting. They're aware of this consumerism world that is surrounding them and how important money is.

And then on that deeper emotional level, some people - most people are more aware of their family history with the money block awareness, like some of the money stories that they would have grown up with. Somebody said to me the other day, I was doing a Facebook Live, and they were leaping practically off the screen going, yes, yes, that's me, money doesn't grow on trees and things don't come easy and all of these stories that we heard when we were growing up.

But it's this deeper energetic level, particularly with our ancestral and historical and cultural money stories where a lot of people don't know to go. For example, I had a client who was - she just couldn’t do less. She was trying to build her business around looking after her daughter and not wanting to work full time. She'd left corporate, started her own business, but she couldn't not still clock up that 30, 40 hours.

Even though she didn't need to, she was still telling herself this money story that she had to work hard and it was only when we went down into her energetic blueprint and that we went back through her history, which her grandparents, her great-grandparents were war survivors and so this energetic story had been passed through that was one of real survival and having to really work hard in order to get anything and to earn respect.

And when we got to it on that energetic level and we realized it had been passed through, it suddenly made so much sense to her as to why it was just engrained in her that she had to behave this way, even though it wasn't matching her values and her ideals now in the present day. And so it's such important work and most women will touch on one or two of the layers but never all three.

So whenever I work with a woman, they might - if they're really woo and really intuitive and really alternative, they'll have the energetic stuff and all the ancestral past life stuff down to a T, but they'll be completely oblivious to the societal consumerism and collective money story. Or a woman will be really, really on board with the money culture and the modern day stories that they're receiving through social media and through marketing that they'll have no idea what her great-great-grandmother thought about money and how that's now affecting her own ability to make money and show up in the world. So by bringing all three together, it gives you this complete blueprint, and then you can completely rewrite the story because you've got all the information finally.

Susan: Well, this is what's compelling to me about it. So for anyone listening, you can listen to how Mary's describing this and probably identify like oh yeah, I've got that piece of the surface level done or maybe two of the three, but three of the three probably not and it's really interesting to think about how I was talking with - in the previous episode, I was talking with a lovely woman - you're going to love her Mary - that episode comes out Monday.

Her name is Emily Millsap and she's local to me and she's a financial planner but she's also getting a certification in being a financial therapy advisor, I think is what she calls it. Really interesting and compelling and she was talking about how what she has noticed has shifted and changed when people come to her is that people have these expectations of living like the Kardashians today that really didn't exist before.

And so it's like, interesting how culturally, the collective story has shifted so dramatically to the point that people are taking on more and more debt to sort of keep up with this lifestyle that may or may not be - I don't like to use the word realistic because we're all - I never thought I'd be living the lifestyle I am living, so I don't want to put ideas in people's heads that they can't be on an episode of Bonkers Closets if that's something they want to have happen.

But I think that the collective story has shifted from one of more frugality to one of like, being Instagrammable to the point of debt. And understanding that and understanding like you said, the stories from your parents and previous generations and how that is still affecting you today. It is fascinating.

Mary: Yeah, and it's so significant. And even just what you were talking about with the Keeping up with the Kardashians and how people have kind of become - gone the other extreme and got a bit obsessed with really dreaming and insisting that they can have this life too. And ultimately, the origin of that is in money shame because when we have unmet money shame, we go into this state of self-denial because we don't want to be disappointed and we don't want to be shamed again.

And so we actually deny ourselves the truth of what we want, but then the flip kind of happens when we go to the opposite extreme, when we go into overdrive of fantasy living because we're in such a state of numbing and self-denial that we flip into this fantasy world where I could have that. It's like you said right at the very beginning, you found yourself saying I can have that and I can deserve that.

And when women start to go into that fantasy demanding level, it's never true because it's almost complete lip service, and this is what I find with so many people as well. They'll come to me and they'll say, "I got the vision board and I've cut out all the pictures from the magazines," and this fantasy world for them exists on such an extreme level, but it's so far removed from their own true desires because they don't know how to access that anymore because they've numbed themselves from it so deeply that then this - we talk in money terms of energetic congruence and the perfect - it's become a bit of a standing joke how fast I can manifest something now.

But the way that you manifest something fast is to be in perfect alignment with something, to be in perfect congruence with something. But what's happening for a lot of women is that these fantasy daydream worlds that we're creating because we're so numbed out on the other end of the spectrum is that they're so far removed from the truth of who we are. They're not in congruence with what we really, really are meant to be here for in this life and living our purpose, and so we can never create it.

Susan: Right. It's such a good point in terms of understanding how being in alignment works and how some of the techniques you may be trying may be furthering your money shame and furthering your disconnect from what it is that you want. It's like darn it, I made that vision board, why hasn't it happened yet?

Mary: Yeah, and then we end up going into more shame and more self-punishment because we're like, clearly there's something wrong with me, clearly I don't deserve this, otherwise it would have happened by now, and the cycle just - we dig ourselves deeper and deeper and deeper into this root of money shame.

Susan: So fascinating. So when you work with a woman to walk her through this blueprint and then help her start to heal her money story, talk a little bit about some of the surprising results people have gotten.

Mary: Well, and this is the fun part, isn't it when we celebrate our own clients? You know, my clients, the ones that I'm working with at the moment and in the last year, they are making 10K weeks, they are literally taking days off to go to the spa and turning their phone back on at the end of the day and they've got three new client requests.

They are working - they've gone from working 50, 60 hours a week down to 10, 15, 20 hours a week. They are tripling their income on less hours. They are having better relationships with their partners and having more intimacy and having better relationships with their children because they're not going to bed worrying about money every night.

We bookend our day in scarcity. We go to bed worrying that we didn't do all the things, and all the bills we've got to pay and then we wake up in the morning and we go I didn't have enough sleep, and our days are bookend with not enoughness. And it takes so much damn energy, Susan doesn't it? It's exhausting trying to live this state of not enoughness.

So when you can heal that, you suddenly have so much more energy and space and vitality, not just to make more money but to actually start living a beautiful life. And earning money and spending money should be easy and joyful, and it should be exciting and it should be all the things. It shouldn't be hard, and it definitely shouldn't be shame inducing.

Susan: I love how you said that. It's so true and people often ask me like, well, how do you have so much energy and honestly, it's - I correlate the work that I do with Bare and helping end food and body shame with my ability to make more money. And it's so interesting how I was just speaking at a local Rotary group yesterday and you know, these are mostly older men, older white men in this audience, so I rewrote my talk multiple times to try to - and I said, you know what, I'm going to go in with the do you know a young girl that you care about? Do you have a daughter, a granddaughter, a niece?

And that kind of got their attention, and then I went to what they're all concerned about, which is the local economy. Any Rotary club, most of their guest speakers, they're talking about the local economy and forecasting that and how can we improve it, and I was like listen, the fastest way to boost this economy is to empower girls and women because girls and women spend 80% of consumer dollars and the fastest way to empower girls and women is to help them get off the diet train.

And they were like, what? That kind of got their attention like, oh, there might be something in this for us to not oppress the other sex. But when you think about money blocks, money shame, our money shame that women hold, I think that it's like, diet culture permeates every aspect of a woman's life and that whole not deserving and shame around - women are taught to be so concerned with their appearance that then they're also taught and you're also not good with money.

So stay pretty because you don't know what you're doing over here. And I love the work that you're doing to help women go through this blueprint, heal their money shame, and make money in an effortless - not effortless because there's some effort, but you guys get what I mean. Without drama.

Mary: That's it, but it's a different effort. It's an effort that is energizing and life giving rather than it being an effort that is draining you and exhausting you and just feels like you're swimming upstream.

Susan: Yes. So if people want to learn more about this, Mary, tell us where they can find you. Of course, we're going to put all kinds of details in the show notes but where can people find you?

Mary: The most active place I am right now is on Facebook and very busy just building that community and giving out lots of free resources and teaching and opportunities to my community to do the work if they can't invest and then also do deeper work if they can invest on working with me. So there's something for everyone. So that's on my Facebook business page, which is at The Mary Houston.

Susan: The Mary Houston.

Mary: The Mary Houston.

Susan: Awesome. Mary, thank you so much for your time today.

Mary: Susan, thank you. It's been my absolutely pleasure.


Before we wrap things up, I have one more resource I want to recommend for you and it's a movement called #paymetoo. As I'm sure you remember, a few years ago, the #metoo movement exploded on social media. Women around the world found the courage to tell their stories about rape, sexual assault, cat-calling on the street, and inappropriate sexual conduct in the workplace.

Women started using the #metoo to let their sisters know it's not just you experiencing this. It's me too. It's all of us. Thanks in part to this viral hashtag, men like Harvey Weinstein finally got called out for their grotesque behavior and are finally being brought to justice. This doesn't mean the issue of sexual assault is fixed, but we've made some progress and when enough people come forth and start talking about something that's not right, eventually things reach a tipping voice and things start to change.

And now, there's a new hashtag in town. #paymetoo. This hashtag was started in the United Kingdom, a country where the average woman earns significantly less than the average man, just like here in the US. And the creators of #paymetoo are encouraging women to go to their site, paymetoo.com to anonymously report unfair salary information through a survey on their website.

They're also encouraging women to take action in other ways like talk to your coworkers about pay and find out what they earn. Talk to your manager and ask to see your employer's action plan to address the gender pay gap in your workplace. And of course, it's always incredibly powerful to share personal stories about money like a story about a time when you undercharged for your services, a story about being unfairly underpaid, a story about being treated rudely by a banker or a financial planner because you're a woman.

That has happened to be numerous times. If you post a personal story on social media or your blog or newsletter, anywhere, you'll inspire other women to come forth and share their stories too. Most women are terrified to talk about money publicly and shy away from doing this, but this is part of the reason why we're under-earning. If we can't start talking about money openly, honestly, then we can't fix the problem.

So ladies, let's start talking. #paymetoo. Thank you for listening to today's episode. This episode was part two in a special four-part series on women and money so be sure to come back next week for the next installment. And here's my call to action for you. Grab a calculator and do the assignment I mentioned earlier.

Look at your currently hourly rate or income. Whatever you're currently earning as a coach, and then do some math. Calculate how much more you could be earning if you increased your rate by just a little bit. Say two bucks, $15, maybe a 10% or 15% price increase. Play around with the numbers. Go big. Make big increases if you can get there. See how much money that would be over the course of the next 20 or 30 years.

It's probably a big ass number. Now, seeing that big number might motivate you to make some changes right now because there's a lot of important things you could do with that money like buy a house, or three or four houses, or start your own college scholarship fund to support the next generation of women. What are you going to do with all that cash because I hope I've inspired you to log into your website and update your coaching services page and increase your pricing today.

Alright, thank you so much listening to Susan Hyatt's Rich Coach Club. If you enjoyed today's show, please head over to susanhyatt.co/rich where you'll find a free worksheet with audio called Three Things You Can Do Right Now to Get More Clients. You can download the worksheet and the audio, print it out, there's a fun checklist for you to check off. Just three things to do. Check, check, checkidy-check.

This worksheet makes finding clients feel so much simpler and not so scary. So head to susanhyatt.co/rich to get that worksheet. Over there, you're also going to find a free Facebook you can join especially for coaches. Bring your coaching practice and your income to the next level at susanhyatt.co. See you next week.


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