RCC 21: How to Make a Million Dollars with Rachel Rodgers

Finish this sentence:

I want to make a million dollars because __________.

Your answer could be anything: I want more flexibility in my schedule. I want to take my family on a ridiculous, amazing vacation. I want to scale my business beyond my wildest dreams. Whatever it is for you. And it might not be a million dollars; maybe you want to make $50,000, or $100,000, or way beyond $1 million. Whatever your goal is, you can do this exercise.

This episode is all about how to break through to that money milestone, and Rachel Rodgers is here to help you do it. Rachel is an intellectual property attorney, business coach, and fellow podcast host. She was a typical attorney with a punishing work schedule, until she made waves by starting the first virtual law firm. Now, she’s built a coaching practice that focuses on helping clients move from making six to seven figures with her Million Dollar Badass program.

Rachel and I talk about the boundaries and intentions you’ll need to set if you want to make a million dollars and take your work to the next level. We also discuss why it’s so important to have support at home and at work so that you can focus your efforts on the activities you love and are great at. And Rachel speaks some serious truth about the excuses she sees so many coaches make in order to avoid the hard work necessary for making a million bucks. Don’t miss this one!

In this episode, we discuss:

  • Why being intentional with your time and upgrading your daily routine is key to reaching your money milestone.
  • Why you have to give up the need to be liked if you want to grow your income and your business.
  • How we're taught to be suspicious and critical of other women's success.
  • Why you should invest in improving your strengths, not just your weaknesses, and double down on what you're already great at.
  • How Rachel integrates mindfulness into her self-care and her work routine.
  • Common excuses Rachel sees coaches and other business owners make that hold them back.
  • Why you should do more of what you're good at and love to do and let go of the rest without guilt.

Enjoyed this show?


Welcome to the Rich Coach Club, the podcast that teaches you how to build your dream coaching practice and how to significantly increase your income. If you're a coach and you're determined to start making more money, this show is for you. I'm master certified life coach Susan Hyatt, and I'm psyched for you to join me on this journey. You're listening to episode 21, here we go.

How would it feel to earn one million dollars per year? For many coaches the notion of earning a million dollars seems improbable, way too hard, not realistic. Or it feels so distant, so far away, like there's a vast gap between your current business and a million-dollar business. You might think, "That's just not possible for me." Or you might think, "Well maybe, but it will probably take me at least 20 years to reach that income level, so whatever." Or you might think, "I really want that and I believe I can do it, except I just don't know exactly how to get there.

Well, ladies and gentlemen, coaches and coaches in training, buckle up because today's episode is all about how to make a million dollars. Today I'm interviewing my dear friend Rachel Rodgers, we're going to discuss what it really takes to make that kind of money. Rachel's an intellectual property attorney and a business coach, and she specializes in helping her clients go from six to seven figures a year. She runs a company called Hello Seven and a program called Million Dollar Badass. Today we're going to hear Rachel's personal story and some of her best advice. This free podcast is literally worth millions, you are welcome. Let's start today's episode with your two-minute pep talk.

Here's your two-minute pep talk for the week, and this is the part of the show where I share some encouragement and inspiration to get your week started off right. I try to keep things to 120 seconds or less. Recently Mark Wahlberg posted his daily routine on the internet. Marky Mark of course is an actor, producer, business man, model, rapper and songwriter. It's been reported that he earns something like 68 million a year. He's also the founder of the Mark Wahlberg Youth Foundation and he donates a lot of money to the Good Shepherd Center for homeless women and children.

Mark posted his typical daily schedule online and let me tell you, it's pretty wild. It goes like this. 2:30 AM wake up. 2:45 AM prayer time. 3:15 AM breakfast. 3:40 to 5:15 workout. 5:30 AM post workout meal and so on, you get the idea. His entire day is meticulously and thoughtfully scheduled. He wakes up early, he goes to bed early. He has specific chunks of the day set aside for fitness, for business, for reflection and prayer and for family time. He is not messing around. He is here to run his empire and stay in amazing shape and make millions. Now, many people have made fun of Mark's schedule calling it completely ridiculous. I mean who gets up at 2:30 to pray and workout? Well apparently, Mark does.

Look, I'm not advising you to follow Mark's exact daily routine. It's a routine that would be unrealistic and unpleasurable and exhausting for most people including me. I mean I'm an early riser, but 2:30, bitch please, no thanks. However, the reason I'm sharing this story about Mark is because it illustrates something very important, which is this. If you want to be extremely successful, then you need to be extremely intentional with how you spend your time. If you want to make millions, then you cannot afford to waste a whole afternoon pattering around on Facebook doing nothing. You can't afford to waste a whole morning stuck in a negative mood because you've got a crappy attitude about marketing, no ma'am.

To make millions, you need to wake up, get your attitude in check and get cranking and get down to business. You need to spend time doing high priority activities, money generating activities. Activities that make you feel energized and powerful and inspired. Activities that make you feel rich. Like we discussed in an earlier episode, feel rich to get rich. You might not want to wake up in the middle of the night like Mark, I don't, hell no. Nonetheless, his approach to life is kind of inspiring. A good question to ask yourself is, if I was running a million-dollar business, what would my typical day look like? How would your morning start? How would your day end? What kinds of projects, meetings, commitments would you have on your plate? What would you definitely not have on your plate? Where would you not invest your time? Where would you invest your time? These are the kinds of questions that will carry you from five to six to seven figures and beyond. There's a direct correlation between how you spend your time and what's in your bank account. Upgrade your daily routine and you'll upgrade your income too. You can start that today. Start by thinking about how you intend to spend the next three hours of your day and ask what would Mark do? What would Beyoncé do? Or what kinds of choices would a millionaire make? Make those choices and make that money. Pep talk complete.

Now we're moving into the part of the show where I give shout outs to you. Shout outs to listeners, clients, all the wonderful people in my business community. Today, I want to give a shout out to Laura. Laura posted a five-star iTunes review and she said, "Here's a confession, I don't even like podcasts and I don't listen to them. I first listened to Susan Hyatt's because I knew the guest and wanted to hear the interview. Now I look forward to each new episode. Susan and her guests are informative, generous, inspiring and they always make me laugh too. I highly recommend." Thank you so much Laura. I was not a podcast listener prior either and I'm like totally hooked on so many. I'm so delighted that mine is one of yours that you look forward to. All right, so there's my shout out for today.

Hey, if you have something to say about this show, please send an email to my team or post a five-star iTunes review about the show. Or post something on social media and tag me, you might hear your name on a future episode. I love giving shout outs to folks in my community, so holla at me. Thank you for the love and I love you right back.

It's time for an interview and today I'm chatting with my friend Rachel Rodgers. Like I mentioned earlier in this episode, Rachel begun her career as an attorney. What's really cool about her story is that, she was the first person to start a virtual law firm and she got a lot of blow back from it. A ton of haters, because that just wasn't how people were practicing law and especially old white men, they were like so mad. She took a big risk and she opened her own company and what happened next is pretty amazing.

I love Rachel because she's completely unapologetic about making money. She makes millions, she wants you to make millions. She's built an entire brand that's all about helping women rise from six to seven figures. She has so many brilliant ideas and like me, she believes that becoming a millionaire starts with your mindset. You've got to get your attitude in the right place first. You've got to start thinking bigger, way bigger. Create a million-dollar mindset and then your daily routine and your business plan will follow from there. Without further ado, let's talk to Rachel.

Susan Hyatt: Welcome to the podcast Rachel Rodgers.

Rachel Rodgers: Hello, thank you for having me. I'm so excited.

Susan Hyatt: Oh, my goodness. I have been so waiting to have you on the show, because we have so much to talk about.

Rachel Rodgers: Yes, we do.

Susan Hyatt: First of all, I mean come on. This is ridiculousness happening. I have so enjoyed watching you reinvent yourself over and over, and now you've got this amazing mansion, this amazing business, this new baby. What are you not doing?

Rachel Rodgers: I know, and you know what, a lot of it is thanks to you Susan, because we worked together multiple times over the years. You have definitely inspired me and helped me come out of my shell more and more, so that's been very often.

Susan Hyatt: Wait, you never had a shell.

Rachel Rodgers: I did. Well, you know it's like an onion, there's layers, right?

Susan Hyatt: Sure.

Rachel Rodgers: There's layers that you have to kind of let go of in order to reach that next level, and I feel like I've done a lot of that with you. A lot of time on yachts in Europe, so that's been really nice.

Susan Hyatt: That's my business plan, get people on yachts and their lives change.

Rachel Rodgers: Yes, exactly, it's an awesome business, I love it.

Susan Hyatt: Well, all joking aside, you have built an incredible business coaching practice where you help people break through to a million. I really want to talk about and it's called Seven Up, right?

Rachel Rodgers: Hello Seven.

Susan Hyatt: Wait what's Seven Up though?

Rachel Rodgers: Seven Up is my webinar that I do, that I teach people. It's kind of like an entry training that I do to help people to even understand or even think of having the goal of reaching a million dollars. A lot of people are even scared to have that goal.

Susan Hyatt: Yeah, I know. I mean I have to say that when I started out this business, it was never a goal of mine honestly to reach a million dollars. I didn't even think it was possible, which is why I'm so big about saying if you can't see it you can't be it. Within the coaching industry there really weren't a lot of role models who were talking about money and who were at that level.

Rachel Rodgers: Yes.

Susan Hyatt: Then when I started seeing people, I'm like, "Oh wait, this is what we're doing now? Okay. New goal."

Rachel Rodgers: Yes. I know right? Me and you were like, "Oh wait, they're doing how much? Oh fuck that we're doing that too."

Susan Hyatt: Like here we go.

Rachel Rodgers: We're doing that and then some.

Susan Hyatt: Exactly, and now it's like, "Oh people are going to eight figures, okay, let's go."

Rachel Rodgers: Yeah. Next.

Susan Hyatt: Next. All right, so Seven Up is the entry point webinar?

Rachel Rodgers: Yes.

Susan Hyatt: Then what? When you work with people, let's talk about what needs to happen to get to a million and then break past a million. We've got a couple of different things to discuss here.

Rachel Rodgers: Yes, oh my God, so juicy, I love this topic. Okay, so I think first up, which I think is really big for women, which is, I only work with women. Being light and boundaries I think is a big part. I know, and people always think like, "Oh it's going to be super technical stuff. It's like no, you have to have this particular funnel." It really has very little to do with that and really has a lot to do with how you're actually showing up in the business. I think a big part of how you're showing often times is not doing certain things because we're worried about being liked. Not really having clear boundaries in place and allowing people to walk all over you. Allowing people to siphon off your time and energy, underpricing. This is all related to being liked. Even not sending too many emails to our email list.

Susan Hyatt: Right.

Rachel Rodgers: It's all about being liked. Even being scared to being too shiny. Like, "Oh I don't want to make people jealous on Instagram or I don't want to like show my amazing life." You know what, you can totally relate to this Susan. People are always saying like, "Oh the life people show you on social media is BS," and I'm like, "Not mine. This is legit what's going on in my life. I don't know what you're talking about."

Susan Hyatt: I know, it's sort of like years ago, years and years and years ago, I had someone guest teach for my clear coaches. It was a telecourse at that time, and the guest instructor ... Somebody started talking about, they were doing some compare and despair kind of stuff, which of course people need to be coached about. The instructor instead of coaching them on their thoughts about what they were seeing and comparing and despairing, the instructor started saying things like, "Well you don't know for sure that their life is that great. They could have marital problems. They could have parenting problems." That may all well be true, but is that what we're hoping for is that people don't have great lives?

Rachel Rodgers: Yup, isn't that suspect? It's like, we should be suspicious of all successful women, that really is what it boils down to. I think it's such crap, so when you see my amazing life on Instagram, know that it is true. Know that all these things are amazing. They are as amazing as they look and also believe that that's possible for yourself. Why do you have to believe that if somebody has, makes great money they must have a crap home life?

Susan Hyatt: Right.

Rachel Rodgers: You know?

Susan Hyatt: I know.

Rachel Rodgers: What the hell?

Susan Hyatt: It's just kind of like, why don't we hope that everything is as it appears.

Rachel Rodgers: Yes.

Susan Hyatt: Why don't we hope, because I'm with you, like I hear people say that kind of stuff all the time. I'm like, but my life actually is great. Do I have problems and issues? Yes, I talk about those, but I'm I not supposed to share my life, because things are going well? That makes no sense to me.

Rachel Rodgers: I know and that's exactly what it looks like. It's like, no, I legit I'm on this yacht off the coast of Saint-Tropez right now. This is real. This is happening.

Susan Hyatt: This is happening, this is not a prop. My God, I know and so I do think that women in business like you said need to work on not being afraid to show up and show out.

Rachel Rodgers: Yes. Exactly, because I'm like, if you aren't willing to show me how amazing your life is, or how amazing your work is, then how will I know? How will I know otherwise? If you tone it down, which is what I think the general rule is, like that's what most women do, is they tone it down. What happens is that tones down your profits and we don't like that. You have to really step into that person that you want to become and stop making yourself small to make other people feel comfortable. That means not just in what you're showing people in your marketing. Also to like, oh if there's a bunch of coaches out there that are full of BS and taking pictures in front of private planes that they're not riding on or whatever, what has that have to do with you? Why is that even relevant? Why are we even talking about that? That's not who you are so don't worry about what the competition is doing or what other people are doing. Worry about how you're showing up and being authentically you. I think that's super important.

Rachel Rodgers: I also think this shows up this whole desire to be liked in our work environment and who we have on our team. I definitely had to go through this. I think really probably anybody scaling their business significantly is going through this where you have to like let people go. They are pushing boundaries or they're really not helping you. They're really not getting things off your plate. You're really way too busy to be working this hard. Even simple things like, I was jumping on this podcast and the link for where I'm supposed to show up should be in there. The person who scheduled this has already been let go two weeks ago. You know what I mean?

Susan Hyatt: Yeah, right.

Rachel Rodgers: For a variety of small things, but these things matter. She didn't get fired just because of the link not being in the scheduling thing, but if it pops up in my calendar I need to know where to go. I'm running all day and I need the support to help me be focused and be great at what I do. I don't want to be worried about all the little minutia. I need to know that I can rely on people to get that stuff done so that I can show up and do what I need to do. A lot of times we allow people to take advantage of us, where we don't want to have hard conversations with our team. We don't want to let them know where they're slacking, and so we just let it go on for months and months and years even. That's one of the first things that I do when people join my mastermind, I'm like, "Who on your team needs to be fired? Let's just address that right now." You know?

Susan Hyatt: Right, yeah.

Rachel Rodgers: Seriously.

Susan Hyatt: It's true and I agree with you. I mean I think that having a strong support at home, a strong support in business, whichever place both places you need that, you've got to get that settled. You can't be pulled down like you said, searching around for a link or scrounging around to know what's happening when. You are the talent, you are the brains.

Rachel Rodgers: Yes, exactly. You have to protect the golden goose, like Denise Duffield-Thomas says.

Susan Hyatt: Oh my God I love that so much when she says that. It's like yes.

Rachel Rodgers: Yes. It's so true. I think all of this relates to being afraid of confrontation, not having clear boundaries and list. Look, if you say, "Okay I want to make a million dollars," but you've got hundred thousand-dollar boundaries, you ain't making a million dollars and you're also not sending the message to yourself or the world that you want to make a million dollars when you allow people to take advantage of you. When you allow people to waste your time. When you undercharge. Now you're delivering all of this stuff and you're not getting paid very well to be doing it.

Rachel Rodgers: All of that is related, so I think it's very important for people to understand that making a million dollars means that you have to become the type of woman who makes a million dollars. I think that's such a great question which I think I learned from you Susan, who do you need to become in order to get to that million? You need to become a woman who's willing to have those tough conversations. You don't have to be nasty or mean about it, but yes, sometimes people are going to be pissed where their feelings are going to be hurt. Better them than you.

Susan Hyatt: Well, it's like something that Brooke Castillo said to me years ago. She was like, "Okay so you don't want to disappoint them or hurt their feelings, but you're so willing to disappoint yourself. You're so willing to hurt your own feelings instead." That really changed things for me, like wow, I'm not having honest conversations because I don't want to disappoint or hurt someone's feelings or cause a problem. I'm sure willing to do that for myself, that's got to change.

Rachel Rodgers: Yes, exactly.

Susan Hyatt: I do think it's a great question to ask. I've asked listeners on this show to do this time and time again is to write down, think about, embody the business owner who you really want to become. If that is filling the blanks, six figures, multi six figures, seven figures, eight figures. Whatever monetary goal you have for your business, you have to think about, "Okay, what kinds of decisions and boundaries is a person who makes that kind of money enforce or have or embody?" It's definitely not having and tolerating people on your team who aren't working to the level that you need them to work.

Susan Hyatt: Also, I think about this all the time when request come my way. There are requests that come my way today that might have made sense for me last year or five years ago, 12 years ago, but they don't make any sense for my business right now. Sometimes people don't understand that, and it's not for them to understand, it's for you to understand. It's for us to understand.

Rachel Rodgers: Exactly.

Susan Hyatt: Like, okay you may not understand why I'm not going to meet you for coffee right now, that's not how I build my business in 2018. It might have been how I built my business in 2007, but that ship has sailed.

Rachel Rodgers: Yes, exactly right, exactly. That all comes back to right setting the goal and being honest about where you want to go and being honest about what's going to be required. Maybe that means spending less time with people who'll bring down your energy. Maybe it means hiring some help and letting go of the mom guilt, because I think that's a big part of it. I have a whole entourage and I'm adding to it. If you need to feel less guilty, feel free to call on me. I will hire everyone under the sun if possible, to help me do what I want to do.

Rachel Rodgers: I think, speaking to the mom guilt too, feel like people define parenting as, "Oh do I do every little act of labor for my children?" I'm like, "No." My parenting is really about reading to my kids at night, directing their education, directing their health and wellness. Spending quality time with them. I don't need to make every meal in order to be a good parent. If that was the case, I wouldn't be because I don't think I make any of their meals honestly. I can't remember the last I cooked for my children.

Susan Hyatt: I do. I mean I think that, that's an amazing point to make is as a parent, as a business owner, what looks and feels like success to you and if that looks like cooking every meal, great. I mean my instant pot gets occasionally used other than that, like other people are, I go in spats with making meals. Making meals or not making meals is absolutely not what makes me a good parent or a good business owner. It's the much higher-level stuff.

Rachel Rodgers: Exactly. I think being clear about that and also too the beauty of that is maybe you don't want to be a seven-figure entrepreneur and that's okay too. Taking a realistic view of what does that look like and what is it going to take for me to get there, what is going to be required of me. I think people think that the hard work is, "Oh I've got to show up and I've got to do all these things." No, the hard work is putting yourself on a larger stage and not being terrified. The hard work is having those tough conversations. The hard work is letting go of the assistant who got you here but is not going to get you there. That's the hard work when you're looking to scale to seven figures. It's not, "Oh I need to add more things to my to do list." No, you need to get more selective and say no more often and hurt people's feelings. Are you okay with that, because that's going to happen?

Susan Hyatt: Right. Well and I think that keeping everybody happy is such a bad habit that women are trained to do, that unlearning that can feel super uncomfortable like what? There are going to be some people that are unhappy with me? Of course there are, no matter what you do. You might as well do what's going to help you and your business and your family.

Rachel Rodgers: Exactly right. Exactly, so I'd rather please myself and also to like at the end of the day I want to be proud of myself. I want to be proud of my accomplishments. I also know when I'm dialing it in. I think there are a lot of entrepreneurs out there, a lot of coaches out there who will be more than content to make 100000, 200000, 300000, 500000 and that's amazing. You should be proud of yourself for accomplishing that. That's awesome. I know there are also coaches out there who are like heavily ambitious and they know that they can do more and they want to do more. Then you should. You should go for it. Also, you have to strengthen your boundaries and let go of being liked in order to do that.

Susan Hyatt: Absolutely. I often joke with Scott like after a particularly difficult day when I'm trying to do a million different things. I'll be like, "Why? Why do I do this to myself? I could cut out everything and just do one on one coaching and make $500000 a year and that's it." He's like, "Yup and you're never going to just do that." He's like, "You never are, so just shut up. Quit your whining." He's right, like I'm like, "Why? Why I'm I not just satisfied with just doing that?" There's a creative force in me that propels me to create and expand and do all these things.

Susan Hyatt: However, if you're listening to this and you're like, "Bitch, I just want to make $100000," great, do that. Use the tools that you're learning here and do that and be happy. Six figures is an amazing, I mean right? You will be making more than most of the world.

Rachel Rodgers: Yes, absolutely and I do think that that is a worthy goal. It's awesome and maybe it's that you just want to have more space in your life and you want to make $100000 and take three days off a week. That might be possible. Do what you want to do, but I agree with you Susan and we text all the time about like why do we sign up for this? Why did I say I was going to do this? Then we're like, "Oh my God it was so amazing," after the fact and that's why we keep doing it. Also, we're just ambitious motherfuckers. I mean that's who we are. Oh well.

Susan Hyatt: Oh well I know.

Rachel Rodgers: That's our life.

Susan Hyatt: You've got to be true to who you are and that ambition is a big makeup of who I am and who you are and here we go.

Rachel Rodgers: Yes.

Susan Hyatt: I'm like, man, now I've got to get media training.

Rachel Rodgers: I know.

Susan Hyatt: Who signed me up for this? Oh that was me, God bless it.

Rachel Rodgers: It's so funny, because I just talked to a speaking coach that I'm thinking about working with last week. That's what it is, right, like you start to look at, okay, what is getting in the way of me getting to my next level? Or what is something that I need to grow and work on? Here's the interesting thing that I was just talking about with Robert Hartwell and somebody else on my team recently is that, a lot of times we think about, "Oh, I need to add this skillset because I'm bad at that. Or I need to work on this because I'm not good at this." We don't think about, "How can I double down and triple down on what I'm already great at?" It's like if you're a good speaker, could you be a world class, traveling around the world speaker? You know what I mean?

Susan Hyatt: Right.

Rachel Rodgers: Maybe you should invest in that and then hire yourself somebody to handle the behind the scenes if that's not your thing. I think sometimes we skip that, we don't think about like, "I need to invest in getting better at what I'm already great at, so I can next level it."

Susan Hyatt: Totally, absolutely. I mean I think that when coaches are figuring out how they want to communicate with their audience and they'll say things like, "Okay, well I'm definitely going to start a blog and I'm going to do a podcast since everybody's doing those now. I'm definitely going to speak from the stage." They just start rattling off things without thinking about, wait, what are you good at? Are you naturally a good speaker? Do you like to write? Right, let's focus on the way that you communicate well and what you just said, let's just run with that. You do not have to be on camera if that's not your jam. You do not have to fire up a mic if that's not your jam. You do not have to ever grace a stage if that's not your jam, but if one of those is, let's figure out how to make you a thorough bread.

Rachel Rodgers: Yes, exactly, I love that. Like as an example, I have a couple of clients who they're prolific with like creating content. They create all these spreadsheets and tools and worksheets like every day. Every week they're creating a new tool to help their clients get things done. I'm like, that's amazing, that is not my jam. I've created them, but every time I create them trust me it's a lot of blood, sweat and tears that goes into it, because that is not my jam. That's also a superpower. How could you use that to propel you forward?

Rachel Rodgers: Whatever it is that you're good at, you can use that in your business and focus your marketing on that skillset. You can even focus on what you deliver on that skillset. That's another thing I do in my mastermind, is I have everybody take strengths finders and also is fan facts is. I don't know if you know this, but we have the exact same top five strengths finders profile, except your first I think is empathy and mine is command.

Susan Hyatt: Yup.

Rachel Rodgers: Which is like hilarious because that's like the opposite.

Susan Hyatt: I know. I remember that. I remember that from when we took that and mine changed though over the past 10 years.

Rachel Rodgers: Oh that's interesting. I love that.

Susan Hyatt: It was interesting. When I took it, well actually it was 12 years ago when I first took it, and my top five were totally different. Empathy was the same though, so the ones that remain the same were like ideation and I think futuristic. Then I added in maximizer and I can't remember what the other one was.

Rachel Rodgers: Activator?

Susan Hyatt: Activator, yup.

Rachel Rodgers: Yes. I love it. I think it's a great profile. Get shit done, high standards, like I really like it.

Susan Hyatt: I really like it too and I think that for any of you listening we'll put the link in the show notes if you want to take it too. I typically have all my clients take that as well. It's a great way for people just to understand what it is that are their natural strengths and how to really focus on those things instead of like you said, focusing on, "Oh well I'm not empathetic enough, so let me go take some empathy training." No, you don't have to do that. Let's just focus on command, let's just focus on what you're already gifted at, where your natural preferences are and rack that out.

Rachel Rodgers: Yes. I love that.

Susan Hyatt: I'm not saying although, empathy is important. I'm not saying, you know there are some empathy trainings out there that I think our current president could benefit from, but by and large you all are fine.

Rachel Rodgers: It's true and that goes back to building, getting to that seven figures and crossing over that mark is like really looking at what are your strengths and reworking your offers, your systems on the backend of your business and your marketing style to really focus on what you're already great at. I'll give you an example of this. I had a client who was doing, like she would work with all of her clients one on one and for three weeks at a time, which is a very short period of time.

Rachel Rodgers: Then she did strengths finders and we went over her strengths profile, which was mostly related to relationship building. That's her special skillset, that's her superpower. I was like, "I think you should be working with people for more than three weeks." Then also she kind of like, not that she hated new people, but like she really liked going deep right, with people that she already knows, like that deeper connection. Like make every time you meet a new person or you bring in a new client more valuable and more valuable to you, that relationship and how you really like to work. By working with them long term instead of just offering them three weeks at a time, that's such a short period of time.

Susan Hyatt: Yeah.

Rachel Rodgers: That's one of the things that we did, was we changed her offers so that she had one main offer and it was 12 months instead of three weeks. That's just one example of how your strengths can really help you to understand what would be a better way for me to work with my people that would really deliver what they need instead of just doing a membership site because that's what everybody's doing or doing retreats because that's what everyone's doing. Or doing a mastermind because that's what ... Do something that really makes sense for you, for your people, the problem you solve and also for you what your strengths are. If you show up as your very best self, people are going to get the very best results in that environment. I truly believe that. I think that's super important.

Susan Hyatt: Absolutely, yes. Absolutely. That is quotable. Let me ask you this, so we were talking a little bit before the recording started and we both got fired up and I think we should cover it just briefly. I know how you're going to answer this, but what do you notice is like one of the biggest bottlenecks, game stoppers, business ruiners out there?

Rachel Rodgers: Okay, well now I don't know which one. We were talking about a lot of things and you stopped me I'm like, wait.

Susan Hyatt: People need to get their asses to work.

Rachel Rodgers: Yes. Okay, excuses for sure. This is such, and you know what too, this is actually really great to talk about this now. I think this is totally related too to self-care. I think the excuses are related to self-care. I think people make excuses and like procrastinate because they're not first of all taking good care of themselves. I notice that, like I have the crappiest week when I don't work out and I'm eating like crap, and also, I'm treating myself like crap. I didn't do my hair. I didn't get dressed at all, all week. I barely left the house. Of course, I'm going to feel like crap, right?

Rachel Rodgers: What if you actually spent more time taking good care of yourself like working out not to lose weight, but to feel amazing and to look at really what your body can do. Eating well, not to lose weight, but because eating good feels good. Eating what feels good in your body. All of this stuff, you can tell I'm a bare covert and I've been trained by Susan overtime.

Susan Hyatt: I love hearing all this out of you. It's so true though. I mean I always talk about how self-care is the best business plan you could have.

Rachel Rodgers: Yes.

Susan Hyatt: People roll their eyes at me who haven't practiced good self-care, because they're so busy making excuses like you said and not taking care of themselves and that absolutely affects your bottom line, no question.

Rachel Rodgers: 100%, oh yes. If you can work on yourself, like if you can really work on you feeling good and showing up and being energetic and excited every day, that is going to increase your income like for sure. Investing in therapy and the gym and eating better food that makes you feel good, those are good investments in your business.

Susan Hyatt: Yes.

Rachel Rodgers: They will actually make you more productive and you'll be more willing to do that Facebook live when maybe you're not in the mood today. Or whatever it is however you need to show up. You know how in bear you have like mindful eating, I feel like a lot of this is related to mindfulness. Paying attention to what's in your environment, like paying attention to how your body feels after you eat something or after you work out, I think there's something to be said too for like mindful working. Paying attention to how do you feel after you do a Facebook live or during one? How do you feel while recording a podcast? How do you feel when you're on a one on one coaching session with a client versus in a group in front of several people?

Rachel Rodgers: I think you can pay attention to those things and see what you're naturally drawn to, what makes you feel good. Then you can just let go of the rest, like be free. You know what I mean? I say all the time, I suck at systems and operations. Guess what it takes to scale a business? Systems and operations. You know what I mean, and I'm not great at it, but I can inspire my team. I can find the right people, I can still use my strengths and skillset to like still have high standards when it comes to systems. Also, let that go and not feel any guilt about it and hire the right person.

Rachel Rodgers: What I focus on is, let me bring in more money. Let me go do more of my magic and then I will pay someone to take care of what I suck at. Therefore, there's no excuses, right? I don't have to get up every day and be like, "Oh I need to create these systems," and then I end the day without having created the systems. I'm not going to even pretend that I'm going to create the systems, because that's fool set. It ain't happening, so who I'm I going to hire that's going to help me do that? I know for damn sure Rachel ain't doing it.

Susan Hyatt: Oh my God that's so funny. I agree with you and I think that it's for sure people ask me all the time, they are like, "I don't understand how you get all that stuff done." I tell them and they don't believe me, it's self-care, end of story. Yes, I have a whole bunch of people that help me too, which I talk about all the time on this podcast. Hands down number one I am making sure that I am moving my body. I am making sure that I am powering it up with food. I'm making sure that I'm getting enough pleasure. I'm making sure that everything around me is curated in a way that's in support of whatever my goal is. It's not in support of looking like a homeless person who never leaves the house.

Susan Hyatt: There have been periods where it's like my office looks like a pack rat lives here and whatever, so no, none of that. Everything needs to be in support of how you want to feel as a human, as a powerful woman, as a business owner who does fill in the blank.

Rachel Rodgers: Yeah. I love it, and also a quick story. I just had a baby and for the first time I had baby blues after I had my son. I have had two other kids and was like, "What we doing? Where are we at?" I was ready to go after having the baby and this time I totally, I don't know what it is. I just was like not in the zone at all in any way. To the point where when we took my son to the pediatrician, he's like, "Ask her how she's doing. Ask her how she's doing." I'm like, "Are you outing me in front of the pediatrician?" I was so pissed, but it was good because we had a conversation about it.

Rachel Rodgers: One of the things that helped with that was doing Facebook lives believe it or not. If I was kind of feeling kind of down, I would believe it or not go into Facebook live. I figured this out with my therapist that, there are things that totally light me up and make me feel jazzed and energized. It's like that total pleasure thing that you talk about Susan. I realized that one of those things is like connecting with my people, especially in a group setting. I love that, and I love the energy of like a lot of people in the room, whether it's virtually or in person. I remembered that and I was like, you know what, let me just see how it feels to do a Facebook live. Not because I'm obligated to do it, because I was actually on maternity leave, but I was like, let me just see, I'm going to go on my free Facebook group and see how that feels. Then I showed up and I did it. I always felt amazing afterwards.

Rachel Rodgers: I think that's why it's so important to be mindful and pay a lot of attention to what you love, what brings you joy. What feels really fun and light, because the more you can do that stuff like this, it almost as easy to scale after that. If you can figure out those pieces and really figure out who you are and what gets you going and do more of that and less of everything else, I think that, that really is going to take you to the next level. Even if you don't want to go there, it's going to propel you there, because you're just going to be in your zone.

Susan Hyatt: Well it's true. One of the things that Martha Beck said that I always thought was the funniest was she used to talk about how Gandhi's people used to say, "It takes a whole lot of money to keep him poor." He's so aligned, everybody just throws money, throws money, throws money, throws money. I do think that it is easier to make money when you are aligned, you're feeling great, you're feeling positive and you're doing what lights you up. Yes, you have to make offers, but making those offers from that kind of place is really where it's at.

Rachel Rodgers: Yes, I think alignment is exactly right. That is the keyword. What feels like in alignment for you and that also doesn't mean, because we all know coaches love to give the most BS excuses. I feel like coaches give the best excuses I have ever heard in my life.

Susan Hyatt: Well we know how to use our tools against ourselves.

Rachel Rodgers: Yes, exactly. "Well I'm just in a space of like resting right now or I feel my body calling me to not do shit," you know what I mean? I'm like, "Really? Is that what you feel? Are you sure that's what you feel or are you just full of shit right now?" I mean sometimes you are being called to that, but a lot of times my BS meter goes off, like right.

Susan Hyatt: Well I always tell this joke that when Martha, I can't remember what year it was, I think it was when staring by starlight came out, but it could have been later. Might have been 2010, she came out with the rest, play, work cycle that she was teaching. Right after that, all of my coaches who were business clients started saying, "You know, I really think I'm in a rest cycle right now," or whatever. I'm like, "Bitch you are full of so much horse shit right now. If you need to rest," and here's the thing, is that if you genuinely need to rest, you go rest. There's not a big grand pronouncement that I'm in a rest cycle or I'm in a play cycle, shut up right now.

Rachel Rodgers: I swear I'm rolling my eyes so hard.

Susan Hyatt: Right, it's like okay, we're going to rest and play and work like all in synchronicity. Yes.

Rachel Rodgers: Exactly.

Susan Hyatt: It's not like I can't, this is or in my other favorite all you Martha Beck coaches listening you all know this one. It just feels really shackles onto me, which sometimes is true, but it's like, no, actually you said that's what you wanted to do. Now it's just a convenient excuse to say it feels shackles on. What feels shackles off is not doing nothing.

Rachel Rodgers: Exactly. Growth is painful, just accept that, right? That's what it is, growth is usually going to be uncomfortable. By pain, I really mean discomfort.

Susan Hyatt: Yes.

Rachel Rodgers: If it was going to be comfortable, then it couldn't be growth. They can't exist in the same space. Are you going to be somebody who keeps yourself comfortable all the time, which whatever your surroundings are, whatever is going on in your life right now you will have more of the same. If you're happy with that, great. If you're not happy with that, well guess what, you're going to have to be uncomfortable. Just like the rest of us you're not exempt. They don't give out million-dollar businesses at the Walmart if you show up early enough on Saturday. It doesn't happen. You have to put in the work.

Rachel Rodgers: When people act like they're exempt, it really pisses me off. It's almost like an insult to people like us Susan who work our asses off to make things happen. It's just like, "Well no, I just want it to fall from the sky into my lap." I'm like, "Really? Where do they do that at? Why? Why should you have that?" That's not something that is an option for really any of us.

Susan Hyatt: You know when that happens, that happens at the corner of never happening. That is where that happens.

Rachel Rodgers: Exactly right and I have to say like, I grew up poor. My parents were both addicts at different periods of my life. I had a whole stretch of my childhood where no one was parenting me. I have every excuse in the book to not be successful or to not hit seven figures. Also, I'm a woman of color, so there's those limitations that can come with that, the limitations socially. Being led into certain spaces, not having the right friends, not having wealthy friends. Not having any immediate examples around you who are accomplishing big things. All of that was my life and yet here I am. Whatever excuses you have, they're bullshit and just let them go and move on. I have four kids.

Susan Hyatt: Yup.

Rachel Rodgers: Spare me your tall tale about how hard it is. Yes, it's hard, do it anyway if you want it or don't and shut up about it. Really those are the options.

Susan Hyatt: Right, not doing it and blithering on and on about it, that's the part that's no go.

Rachel Rodgers: Yeah, we are not going to let you come hang with us if you do that.

Susan Hyatt: I have two clients right now building businesses that each have five kids.

Rachel Rodgers: Love it.

Susan Hyatt: In their presence, I'm like there is no bunch of bullshit that better come out of my mouth in front of this woman with five kids. One of them her husband is incarcerated.

Rachel Rodgers: Holy shit.

Susan Hyatt: She is slaying it and I'm like you know what, none of my other clients, every time one of them starts their shit, I'm like, "Let me tell you about my client who has five kids that she's raising on her own and her husband is incarcerated. How about you shut up?"

Rachel Rodgers: Wow, shut all the way up with that noise.

Susan Hyatt: I'm like she's amazing, she's doing amazing things and we can all take inspiration from that, not to like say that it's not okay to have a bad day or it's not okay to say things are hard, but keep going.

Rachel Rodgers: Yes, exactly. I have to say, and I also think this is a muscle that you stretch and then it gets easier. Like it's easy for me to show up and I'm sure it's the same for you. Susan some days you're like, "Okay, I just slayed like 12 coaching sessions." I'm like, "Oh my God my head would explode." We all have our things where we show up and just bang out the day, and it gets easier and it's actually super fun for me. My schedule is pretty packed, Tuesday, Wednesday and Thursday are like my packed days. I love it and I'm energized and I'm psyched to be doing what I'm doing all day because I do what I love. Also, I've had to stretch this muscle, overtime I've gotten better and better and I know when I go sit in my office, I just drop into my zone and get it going. I think the more that you can be productive and show up with that energy of like yes, let's make something happen, or like Lora says, "Let's get something going," I love that.

Susan Hyatt: I know, I love that too.

Rachel Rodgers: She's the best. Showing up with that kind of energy overtime it's going to get easier and easier for you to show up and be productive and be more and more productive and be able to do even more if you want to. I do think this is a muscle that you stretch and don't feel like oh because it's painful right now or it's challenging right now, so like step into that next level. It may not be that challenging long term. It's just challenging for now because it's a transition. Then once you're through it, it actually gets fun. Then if you're like me and Susan you set a new goal and then now you have a new challenge.

Susan Hyatt: Right. There's some celebrating that last five minutes and then we're like, okay next.

Rachel Rodgers: Next.

Susan Hyatt: I could obviously talk to you all day, all week, but I have a final question for you. Two final questions, number one, where do you want people to go to find you online?

Rachel Rodgers: I would love for people to listen to my new podcast, it's called Million Dollar Badass and it's at mdbshow.com so that's a great way to find me and check me out. I'm interviewing women who are making seven figures or more. Mostly women of color, so it's a pretty great place for you to get some additional perspective about scaling a business.

Susan Hyatt: So good. Tell me something that makes you feel rich that doesn't cost you anything.

Rachel Rodgers: That is so good and I think for sure it's freedom.

Susan Hyatt: What makes you feel free?

Rachel Rodgers: Waking up, like for example, today's Monday morning and I drove my husband’s Mustang that he's had for a year and I literally have never driven until today because I had to. He took my truck. Of course, his car doesn't fit all the kids.

Susan Hyatt: Yeah, of course.

Rachel Rodgers: Anyway, I took his Mustang and I drove to Pilates and I did Pilates and then I came back. I went to therapy and then I made myself a coffee. Basically, had a nice slow amazing morning doing exactly what I want to do for myself. Then I started my work day and did some meetings and stuff. That freedom to just be like, you know what I'm going to lay in bed and like snuggle with my baby today. Or I'm going to get up and go shopping today or whatever it is that you feel like doing that freedom to be like I can do whatever I want.

Rachel Rodgers: Okay, I just have to share this. That people tend to think that like, "Oh I'm going to have to do more work when I make more money." Actually, you work less, that's the nasty little secret that I have to share with you guys. That there are people like Susan and I we actually work less than we did when we were making 100000.

Susan Hyatt: It's true.

Rachel Rodgers: You have support and you've got a team and you don't have to do everything. You don't do most things. Most things that need to get done in this business, it's not me doing them. That has created a lot of freedom in my life and that's been really amazing. That is really what makes me feel rich is just free time.

Susan Hyatt: Yes, me too. Freedom is my top feeling state, so anything that makes me feel free I want to glam onto. I love that. What a great way to end today's episode. Thank you so much for being so generous with your time and your thoughts and I love you.

Rachel Rodgers: I love you back. Thank you for having me.

Oh my God, I love Rachel so much. What an inspiring business woman for so many reasons. Okay, so all throughout this episode we've been talking about making millions and sometime today I want you to fill in this blank. I want to earn one million per year because or you could change it to whatever, like however much money, but again, fill in the blank. I want to earn X number of dollars per year because. Try to insert at least one really powerful reason why you want to reach a million dollars or beyond. Why bother?

What's this all about for you? Would earning a million or more so that you can pay off debt, invest in real estate, start a charitable foundation, change the world in an even bigger way do it for you? Or what? What's the point of earning that much money? Do some thinking. Get clear about your reasons why you want to do this. If you're like, "Honestly I don't really care about making millions, that's not important to me," totally fine. Just replace one million with a different number that resonates with you. It could be 100000 a year, 300000 a year or if you're already a seven-figure earner, what's your goal? Is it eight figures? What? Fill it in and when you are clear about what you crave and why you crave it, then you're way more likely to actually get it.

Thank you for listening to today's episode. Your homework for this week is to think about how you would structure your day if you were running a million-dollar business? How would your morning start? What would be on your calendar? What would definitely not be on your daily schedule? The more intentionally you spend your time, the more money you'll make, that's for damn sure.

All right, thank you so much for listening to Susan Hyatt's Rich Coach Club. If you enjoyed today's show, please head over to susanhyatt.co/rich where you'll find a free worksheet with audio called three things you can do right now to get more clients. You can download the worksheet and the audio, print it out. There's a fun checklist for you to check off, just three things to do. Check, check, checkity, check. This worksheet makes finding clients feel so much simpler and not so scary. Head to susanhyatt.co/rich to get that worksheet. Over there you're also going to find a free Facebook group you can join especially for coaches. Bring your coaching practice and your income to the next level at susanhyatt.co. That's S-H-Y-A-T-T.com. See you next week.


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