RCC 12: Bringing Innovation to Your Business and Programs with Caitlin Bacher

Here’s a fact that might blow your mind: There are over 53,000 life coaches out there in the world. Crazy right? This number is awesome, but maybe a bit terrifying. You might be asking yourself, “How on Earth do I stand out from 53,000 other coaches?!”

The answer is: You’ve gotta innovate! This episode is all about how you can do just that, and master innovator Caitlin Bacher is here to help. Caitlin is the creator of Scale with Success™, a group coaching experience for course creators who want to start scaling their signature course. She’s turned conventional marketing advice upside down by helping course creators craft evergreen sales funnels that save time and generate lots of money.

Caitlin and I talk about how she’s grown her business from $100k to nearly $3 million in revenue over four years thanks to her bold, unique approach to marketing. We discuss why it’s important to bring your individual, personal experience into your business if you want to create truly resonant and innovative offerings. Caitlin also generously shares some of the best lessons about entrepreneurship she’s learned so far and her ambitious plans for scaling her business even further. This episode will get you excited to dream up the most “you” offering ever – don’t miss it!

In this episode, we discuss:

  • Why your background, personality, skills, and experience should be integrated into your coaching practice if you want to connect with excited clients who are a perfect fit for your offerings.
  • How to think about and admire your idols while avoiding the "compare and despair" trap.
  • Why it's actually okay to be somewhat driven by money when you're starting out - and how to transition into being driven by something bigger.
  • How Caitlin grew her business from $100k to $3 million in revenue and the mindset shifts she's had to make along the way.
  • Why purchases made from a place of insecurity were one of the biggest lessons for Caitlin as she was just starting out.
  • The benefits hiring a coach can bring you when you're ready to scale your business.

Enjoyed this show?


Welcome to the Rich Coach Club, the podcast that teaches you how to build your dream coaching practice and how to significantly increase your income. If you're a coach and you're determined to start making more money, this show is for you. I'm master certified life coach Susan Hyatt, and I'm psyched for you to join me on this journey. You're listening to episode 12, here we go.

Have you ever wondered how many coaches are there out there in the world? Well, according to one estimate from the International Coach Federation, there are currently 53,300 coaches out in the market place.

Wow, this number includes people who work as full-time coaches, part-time coaches, and this number is steadily growing each year. Holy cow, right? Over 50,000 coaches; that’s a whole lot of coaches. And, personally, I think this is great news.

I’m stoked to see that coaching is becoming more widespread and mainstream in our culture. I mean, I remember a decade ago, back when I was a fairly new coach; if I told someone that I worked as a life coach, they would usually look at me like I’d just said, “I’m a dinosaur…” or, “I’m a fairy.”

Most of the time, they had no clue what I was saying, or they would assume I was talking about athletic coaching. And they’d say something like, “Oh, you’re a coach? Like you coach a little league softball team or something?” But gradually, things are changing. Coaches are becoming more visible.

There are popular women’s magazines that have columns written by life coaches, life coaches are hosting their own TV shows and life coaches are starting their own YouTube shows and podcasts too, like this one. There’s a shift happening.

The coaching profession is becoming increasingly respected and better understood. So I get really excited when I see new people entering the coaching profession; launching their coaching practices and growing their practices. This is a great thing for everyone in our field.

There are seven billion people on our planet and a lot of people have a lot of problems; so my feeling is more coaches the better. Let’s get out there, spread positivity, teach mindset tools, and help people to lead their best possible lives. The more coaches the merrier.

However, there’s a big question that might be looming in your mind, and that question is – it just came up in my Finish Strong workshop yesterday – if there are over 50,000 coaches out there and more coming into the industry every year, how can I stand out and how can I find my unique place in the marketplace? How can I shine? How can I get noticed? How can I make sure I’m offering something special and fresh?

Well, that is what we’re discussing on today’s episode. On this episode, we’re talking about how to innovate; how to create a coaching practice that’s truly one of a kind, a coaching practice that’s a unique blend of your skills and your background and your personality – unique, just like a fingerprint, like nobody else on earth.

Yup, today’s show is all about innovation. First, as always, we’re kicking things off with the segment called your Two-Minute Pep-Talk.

Here’s your Two-Minute Pep-Talk for the week. This is the part of the show where I share some encouragement and inspiration to get your week started off right. And I try to keep things 120 seconds or less. Just two minutes, peeps, you can do it.

A lot of coaches get really intimidated and depressed when they compare themselves to other coaches; the old compare and despair syndrome.

You might look at someone who’s considered a leader in the field, someone who’s written several books, someone who’s given a TED Talk, someone who’s been featured in a bunch of magazines, and you think, “Damn, she’s so impressive. She’s got so many credentials. Why would anyone want to hire little old me when they could hire someone like her?”

I’ve felt this way so many times over the years, especially when I was first starting out. I would compare myself to all of my idols in the personal development field; people like Oprah and Martha Beck. And Martha was actually the woman who trained and certified me to become a coach.

She was my first mentor, and back then, I kept thinking, “Jesus, why would someone pay me $125 an hour to get coached by little old me when they could hire Martha freaking Beck instead? How can I possibly compete with someone like Martha? What makes me special?” Yikes.

Obviously, this compare and despair cycle is so destructive and it does not help us. It just keeps us feeling powerless and pathetic and stuck and worthless. So there are several things that eventually helped me snap out of this compare and despair cycle.

One thing that really helped me a lot was reminding myself that different clients are attracted to different types of coaches. This is a fact. One client might be attracted to a coach because of her academic credentials, because she’s got a big stack of certifications and a master’s degree and a PhD, but then another client might be attracted to a coach because of her personal history.

Maybe this coach is a single working mom or she has conquered a chronic illness or there’s some other detail that resonates with the client on a truly personal level. And then another client might be attracted to a coach because of their personality, her sense of humor, the way she’s always making hilarious pop-culture references or sprinkling rap lyrics into her blog posts.

My point is this; different clients resonate with different coaches for a whole variety of reasons. Trust that there are clients out there who will resonate strongly with you. Truly, there will be clients who do some Googling and they’ll see Martha Beck’s website and they’ll go, “Not for me.” And they see my website and they go, “I’m not feeling that either.”

And then they see your website or blog or podcast or business card or whatever and they feel that tingle in their belly and they go, “Yes, this feels right to me. I want to hire her.”

There are people who will strongly resonate with you in particular. Trust that this is true. So rather than obsessing about other coaches and worrying that you don’t measure up, stay focused on your own coaching practice. Express yourself. Be yourself. Stay true to yourself.

Innovate and offer services that feel authentic and true to who you are, putting your own unique skills and personality on display. Put yourself out into the world and let yourself be seen, and your peeps will be drawn to you.

Now we’re moving into the part of the show where I give shout-outs to you; shout-outs to listeners, clients, all the wonderful people in my business community. And today, I want to give a shout-out to Carla Webb; hey, Carla.

So Carla is a coach who just listened to last week’s episode on creating a whatever it takes mindset. And she posted on Facebook, “I just got done listening. OMG, this is exactly what I needed to hear today. I already have my sign made.” And she posted a picture of a big piece of paper in blue magic marker that says, “Whatever it takes!” Yay Carla.

I can’t wait to see what you create with that whatever it takes attitude. So that’s my shout-out for today. And hey, if you have something you want to say about this show, please send an email to my team or post a five-star iTunes review about the show, or post something on social media, and you might hear your name on a future episode. I love giving shout-outs to folks in my community, so holla at me. Thank you so much for the love; I love; I love you guys right back.

It’s time for an interview, and this week, we’re chatting with the outstanding Caitlin Bacher. This woman is all about scaling. She’s brilliant at teaching people how to scale their businesses and explode their income to a new level.

Last year, she grew her own business to over a million dollars a year, all by focusing on growing one signature program. And she’s far exceeded that this year; she’s doubled it. And she has huge projections for next year, so I want to ask Caitlin so many questions about what motivates her, about her philosophy on money, on her thoughts on how coaches can innovate and stand out in the marketplace. So let’s do this. Our conversation with Caitlin begins right now.


Susan: Welcome to the podcast Caitlin Bacher.

Caitlin: Thank you.

Susan: I’m so excited to have you because, you guys should all know, I purchased one of Caitlin’s products about how to create a Facebook group, and many of you are part of it. So, Caitlin, you’re responsible for Rich Coach Club.

Caitlin: I love that.

Susan: It’s so good. But I would love – you just sent out an email recently about the growth of your business over the past how many years?

Caitlin: This is my fourth year.

Susan: Okay, so this is what I love; four years in business and you went from – let’s just talk about your sales progress over those four years.

Caitlin: So the first year I started out, I did close to $100K. Year number two was $200K. Year number three was a million, and then this year, which is year number four, we’re on track for closing the year really close to three million. And next year, I’m sure we’re going to hit six million.

Susan: So badass. Okay, first of all, let’s be clear, this is the best job in the world that I get to, as part of my gig, talk to successful women who are making serious money and loving what they’re doing. I think about my grandmother; she could not have imagined this.

Caitlin: Yeah, well it’s funny that you bring that up because one of the things that really motivates me in life and in business – because people always say things like, “Don’t you have enough money?” I’m going to be real honest, when you first get started, it is about the money because you don’t have any. So let’s be real about that. But then after that, it really needs to be something bigger that drives you. And for me, it’s about helping those people that have long been ignored finally have a seat at the table; people like your grandmother, probably, people like my own grandmother. She would tell me stories of how her husband, he had day jobs, night jobs, all kinds of jobs. And when he was working his night shift, she said that she would sit in the bathroom and she would lock the door. She was just terrified. She would spend all night in the bathroom alone. I mean, she never felt like she could – until much later, because now she’s 94 and she’s kind of a badass, I’m just going to say it, but back then, she really felt like she didn’t really have a voice.

Susan: Yeah, and the whole reason I even created this podcast and created the Rich Coach Club group is to give women examples and strategies of how to make money and use their voice and leverage their power to really change the world.

Caitlin: And you know what – sometimes, it’s as simple and just knowing what’s possible. I remember a lot of times in my business – because when I first started, of course, I never dreamed in a million years that I’d be making this much. I was like, “$2000 a month, this is awesome. I’m on fire.” I didn’t know, but just being exposed to examples of other women who are making more, I thought, “Oh wow, that’s possible?” You just have no clue. And so it’s really amazing that you’re able to bring in all of these different women and have them share their experience. And I invite for all of your listeners as well to really speak up about what they’ve achieved. Because even though – maybe they’re making $5000 a month, $10,000 a month, $30,000 a month, whatever it is that they’re making, that’s more than someone else and someone else needs to hear their story.

Susan: Yes, I mean, I have had – it’s so funny, the reactions from different people, because I’m pretty vocal on social medial about lots of things. And people who are local to me and my community – hey Evansville – I actually have the highest listenership form my hometown, which floors me and delights me. However, all y’all listening know, here in Evansville, Indiana, what I talk about publically is not the norm. So I think that there are people who are like, “Why are you always saying those things on social media? Why are you always telling people what you made or what you bought or talking about politics, talking about sex?” And it’s like, “Listen, because I know there’s some woman watching who this is going to give her permission to use her voice and go after what she wants.” I’m not saying do it like me, I’m just trying to be of service in that way.

Caitlin: Yeah, 100%.

Susan: So for you, when you went from $200,000 to a million dollars, what was the biggest mindset shift you had to make in order to break through that massive upper limit?

Caitlin: Well I’m going to tell you exactly what it was. The biggest thing for me was that up until that point, throughout my whole life, I was always an overachiever. I always wanted to be the president of this club. I was always starting new things. I didn’t always finish them, but I was really into getting things going and being an A student and being this and that. And one of my biggest drivers was feeling like I was not enough, feeling like I had something to prove; that if I wanted to be worthy of love and attention, but primarily love, that I had to be the best. And what had happened is that it caused me to reach a place where I was stuck.

And even though that second year was $200,000, the majority of that money was made in the first half of that year. And so by the end of that year, my income was actually declining. And I remember – and I’m sure a lot of your listeners can relate to this – just being so hard on myself, as I always have been. Being hard on myself was how I used to motivate myself. I would really beat myself up and be like, “Come on, Caitlin, this is bullshit, you can do this.” Or if something didn’t go, I’d just feel like this is never going to happen, whatever. And I set the intention that year, 2017, that that was going to be the year that I was going to make a million dollars. And I knew that the number one thing that I had to let go of immediately was that I was not enough. And I put – up until that point – I had all these stickers, these Post-its all over my desk, my computer that said 10X. 10X growth, 10X this, that, and the other. And I replaced those with the simple phrase, “I am enough.” And that was going to be my key motivator and I was going to get to the top of that million-dollar mountain, not by flogging myself along the way, but by telling myself with each step, like, I am enough. Where I am right now, this is enough. And I’m also enough to keep going and to get to the top.

And it wasn’t – I think that I had to make a real commitment to, you know, let go of that old story that I wasn’t enough and I had to do this and that to be worthy, and I just had to make that commitment; like, I’m going to let this go. This story is not serving me. It’s not taking me to where I want to go, and so I have the power to actually change it, and so that’s what I’m going to do.

Susan: So good, and I know because I can hear the collective nodding that’s going to happen when people are listening to this episode, because that’s such a core limiting belief for women at large, that we’re not enough. And I love, because I have Post-its like that all around my office similar to 10X, but I’m curious; once you flipped the switch and started believing that, “You know what – I am enough to pull this off. I am enough to create this business…” have you noticed then going from one million to three million, has there been any additional shifting that has had to happen in your mind or in your business to scale with success, which is your big saying?

Caitlin: Yes, like, as you know, with each year, it’s like peeling an onion. There’s always another layer to really get to. And as I focus right now on scaling my business to that 10 million mark, which I’m fully confident that we can hit in the next two, three years, that the next thing that is going to have to shift within me is my concern with disappointing people. For me, that’s the next thing. And people that are listening and that know me are going to be like, “What, you’re afraid of disappointing people? Like, you say stuff all the time.” And let me tell you, I do, you know what I mean? But I’m at a level right now where I’m going to have to shed even more of that to get to 10, you know what I mean? Like, that’s true, I do feel comfortable speaking my mind and doing this and that at a three-million-dollar level, but now it’s time to shed even more of the excess emotional burden of spending time and energy worrying about will somebody be disappointed if I do this or that or whatever, in order to get to the next thing. It’s a constant shedding, for me anyway.

It’s like, letting go, letting go, letting go. And I mean, that has to do with everything, from stories that no longer serve you to even products that you sell. The main difference, which always shocks people in my business, going from $200,000 to one million is that I went all in with one product. So when I had my $200,000 year, I was selling three different little courses. I had a social media marketing course, I had an Instagram course, I had a Facebook group course. And when I made that intentional decision to commit to making one million dollars that year, step number one, I took half my profits and I invested with a coach. That was the first thing I did, because I’m going to be real honest, that $200,000 year, I made a lot of mistakes. I spent money where I shouldn’t have…

Susan: Wait, stop, what did you spend money on that you don’t think you should have, looking back?

Caitlin: Okay, let’s get into it. Branding, design, all of this just weird stuff that I think any – I’ll tell you what it is; any purchase that I made which was from a place of insecurity was not good. And you know what – it’s not like I spent a lot of time being like, “Oh man, I shouldn’t have made that investment.” I just kept on investing. I was like, I don’t fucking care. Because let’s be honest, making investments is also a skill of entrepreneurship, right?

Susan: Right.

Caitlin: So it’s like, people have these stories in their head of, “I made a bad investment so I’m never going to do it again.” Well that’s just dumb. You can’t do that. You become more discerning and you start to trust yourself more and you become better at that. So I had about $50,000 in profit that year. So out of $200,000 that I made, I had about $50,000. I took $25,000 of that and I gave it to a coach and I said, “Listen, I’m going to make a million dollars this year, are you with me?” he’s like, “Yeah, let’s do it.” And that was that.

Susan: Awesome.

Caitlin: And at every step of the journey, first it comes with setting the intention of what it’s going to be, and then after that, it’s like, who’s going to help me do this? Who am I going to give a suitcase of money to in order to help me make this happen?

Susan: Yes, I actually just had a consult call – and I don’t do a ton of consult calls, but I happen to know this young man personally. And I just had a consult call with him because he sent me an email – he interviewed me like three or four years ago for a blog he has, and I know his parents, and so I was like, “Absolutely, I’ll do the interview.” This was years ago. Now, he’s updating me that he’s clearing six figures at 24 years old and saying, like, what business coach should I hire? And I’m like, are you fucking kidding me right now? You need to hire Susan Hyatt. And so I got on the phone with him because I really wanted to ask him questions to see, like, is this the right move for him, this investment? And it’s that, right? I’m like, hand me a suitcase full of money and yes, sir, at 24 years old, we’re going to be looking at seven figures for you because holy shit-balls, if you’ve got the mindset and you know what to do, there you go.

Caitlin: And it’s in that transaction that the transformation begins. It’s like, the minute you hand over that money, that’s the commitment. And if you have not done that, then you’re not really committed.

Susan: I agree. You have to invest. I continuously invest in my business because there are lots of things, hello, I don’t know yet and I need to find the people who know them.

Caitlin: Yep, that’s exactly it.

Susan: So as you look to going all in with this company and going from three to six and then six to 10 and letting go of the worry of disappointing people because – you know this – it doesn’t matter what you do, people are in charge of their own feelings…

Caitlin: Exactly.

Susan: But in terms of what you’re doing with your company – you had three smaller products, now you have a product or a program called Scale with Success…

Caitlin: Yep.

Susan: And that’s your focus?

Caitlin: Yeah, and Scale with Success is a group coaching program where I teach exactly what I did in order to go form $200K to one million, which is essentially going all in with one product, launching the product. I’m not an expert – I’ll tell you two things that I’m not an expert in right now. I am not an expert in creating courses. I have done it, but there are other people out there that do it better than me, that have a real passion for it. It’s just not my passion. What I’m really good at is taking a product that you’ve already sold before, that students have gone through, they’ve had results from it – I’m good at helping you take that and really scale it to the next level. And a lot of people talk about, like, “Wow, you know, I have this dream or whatever of getting my funnel up to 20,000 a month or whatever…” and you know what’s really sexy? Scaling your funnel to $20,000 a week, or $30,000 a week, that’s what I’m interested in. I’m interested in working with people that have that bigger vision that, deep down, they don’t know how to do it yet, but they believe that it’s possible for them. I give them the how, and I give them the kick in the butt to get going with it.

Susan: So good, this is part of what I’m working on right now, so we’ll be talking. But it is interesting, as somebody, and many of the coaches listening, and I’ve talked about it before, like, shifting from going from a money for minutes model to pricing according to value, but then also creating products that allow you to not be on the phone or on the stage or at the retreat all the time. I’m constantly thinking about, “If I get sick right now or if I get hit by a freaking bus, my company is screwed.” Not screwed, but I will lose a lot of money if I’m out of commission, therefore, you’ve got to diversify, coaches.

Caitlin: Yep, so that’s the thing too, like, you have a book – a lot of your people watching have different books out and things like that. And I feel like, if you have – a lot of times, people feel like they have to choose between this or that. But the power of having this evergreen funnel in place, like my Facebook group course, it’s powered by paid traffic, number one. And it’s bringing in six figures a month. And that part of my business takes precisely 30 minutes of my time each month to run. So all of my attention and focus is on getting this group coaching program up and running, which I started in January. So if tomorrow, if I get sick, if I can’t do anything, sales are still coming in every day. And I see so many women out there with families and kids and things like that and it’s like, this is really security. Yes, it’s about growth and it’s about scaling and things like that, but it’s also about building something into your business so that you can take a vacation, or if, god forbid, you need to take some time off to, you know, deal with a sick family member or whatever it is, that you’ve got that padding in there.

Susan: Yeah, and it’s just super smart. I talk with coaches about multiple streams of coaching income and products and it is definitely something that needs to be part of it. And for those of you listening that are just trying to get your coaching off the ground, like, don’t worry, it will come. You need to be coaching your face off and figuring out what you’re passionate to offer anyway, and then create a product out of that.

Caitlin: And that comes with time. Like, I remember my first – like when I first started, I didn’t have a course. I was coaching. I was doing one on one consulting and after doing it for a certain amount of time, then I was like, I feel like I’m starting to put together kind of my own signature framework or my own method that I teach people. But that only comes from doing.

Susan: It absolutely comes from doing and from, you know, the book that you mentioned, BARE, the BARE philosophy came out of coaching literally thousands of women on food and body issues and figuring out where my special sauce was in that conversation. And so I couldn’t have, on the front end, decided – well I could have decided I was going to create a product, but I wouldn’t have known what to say. I would have just been regurgitating somebody else’s stuff.

Caitlin: Exactly, and just like – I know we were talking about innovation a little bit earlier, and that’s where the innovation comes from. It’s from your own experiences, so that when people read it, they’re like, “Oh my gosh, I’ve never heard anyone talk like this before. I’ve never seen anything like this…” which I’m sure people say when they read your stuff, that’s what they say when they read my stuff, and that’s why, because it comes from our own unique experiences.

Susan: So powerful, and you’re such a great example of innovation. And might I say, I mean, within four years, you have innovated like a mo’ fo’. I mean, be proud of what you – you are enough, Caitlin.

Caitlin: Thank you, Susan Hyatt.

Susan: So I have a final question I’d love to ask, which is, what’s something that doesn’t cost you anything that helps you feel rich?

Caitlin: Oh, I’ll tell you right now; sitting down and playing Candy Land, My Little Pony version, with my daughter. When I’m playing that game with her, time stands still. It slows down at the most enjoyable pace. Sometimes we’ll play it before school, sometimes right before bed. She absolutely loves it. When I play a game with her – like, if we were to sit and time it, I’m sure it would be like seven minutes or something. It feels like an hour. It feels so – it’s like the height of luxury for me. It’s wonderful. Everything flows down.

Susan: I love that story so much, and it makes me want to come over and play My Little Pony because my kids are 18 and 20 and they really were at the phase where they love to tell me stories, that’s quite frankly TMI. So I’m like, can we just go back to playing Polly Pockets and Transformers, because I really don’t want to hear your current situation.

Caitlin: Oh my gosh, yes.

Susan: Get ready, get ready, Caitlin.

Caitlin: I am not ready.

Susan: Well I want to thank you so much for your time. I feel like everyone just got a master class in how to become a millionaire, and we so appreciate you. But the best way for people to find you we’ll put in the show notes, but how do you like to interact with people?

Caitlin: So I would love for, if you’re a course creator, I have a great Facebook group. It’s brand new, so it’s very small and intimate. It’s called The Successful Course Creator. And then you can also get on my, if you’re interested in growing a Facebook group, which I think is great for coaches that are just getting started, you definitely want to get on my email list for that, and we’ll put a link below.

Susan: Yes, alright, well I hope you’re working out so you can play Candy Land sometime today.

Caitlin: I already did this morning.

Susan: Oh my god, you’re the best role model. Alright, thank you, Caitlin.

Caitlin: Okay, thank you.


What an inspiring interview. Okay, throughout this episode, we’ve been discussing innovation; hot to stand out in the coaching marketplace, how to offer something that’s fresh and unique and true to who you are. Before we wrap up today’s episode, I want to share two quick examples that might inspire you, and then I have a little challenge for you.

So I’ve got this client named Sunday, and she’s an American living in South Africa and she’s a coach. She runs an online program called Adapt and Succeed. It’s a program especially for expats; people who have left their home countries and are living abroad. And in this program, Sunday helps people navigate their new life in a new country.

She covers things like how to make friends in a brand-new city, how to come with loneliness, how to cope with the reality of being really far away from family, how to have your own purpose and passion as an expat, the challenges of learning a new language, finding your purpose as you begin this new chapter of your life, things like that.

So I’m mentioning Sunday and her expat program because this is such a brilliant example of how to take your passion for coaching and then innovate. Sunday is taking a process that she loves, which is coaching, and she’s twirling it together with something else she’s passionate about; traveling and living abroad.

And with these two things combined, she’s created a program, and really multiple programs, that’s unique and special. Brilliant, bravo, Sunday.

Another quick story – I have a client named Ana. She has a background in fundraising. She’s a total genius with numbers, and when it comes to generating money, money, money, especially using social media, including Facebook ads.

So Ana has developed a service where you can hire here and she will personally train the people on your business team, so she’ll teach them how to run super profitable Facebook campaigns too. And she’s doing a whole multitude of things. She’s got this online digital service. She has an agency you can hire.

But this really super cool service where she’ll help train your people and certify people in how to do these things, brilliant, super valuable. I’m mentioning these two peeps, Sunday and Ana, because they’re both great examples of what it means to innovate.

Innovation doesn’t necessarily mean that you’re inventing a new smart phone app or you’re rolling out a product that literally didn’t exist before, like a flying skateboard or rocket boots. As a coach, innovating can simply mean that you’re fusing together your personal background and your credentials and your interests and your strengths to create an offer that’s uniquely yours.

So sure, there might be other coaches out there who are offering similar-ish things, but they’re not exactly doing it like you do it. They’re not doing it with your exact style and personality or your exact perspective on things.

So here’s my challenge for you; get a blank piece of paper and start to map out an offer, a service, a program, a product, an event, anything you want – an offer that feels innovative and unique and so very you – an offer that feels like a beautiful fusion of your skills and your strengths and your story.

And think fantasy offer – something you would love to offer one day. Something that would be exciting and fun for you – map it out, write down some notes. What would it be? Would it be a retreat in Mexico that combines fresh organic food and hula-hooping and Kundalini yoga and a bonfire on the beach?

Would it be a marriage coaching program, especially for people trying to navigate a polyamorous relationship. Would it be a healing transformational women’s retreat, especially for women who were not born with female genitalia – a women’s retreat for transgender women. Would it be a seminar especially for employees in the tech industry where you coach them on how to communicate clearly and simply without using techy jargon?

What’s an offer that feels uniquely you? Don’t worry if you don’t have the funds or the time right now to actually launch this offer right this second. That’s okay, just write it down anyway, because who knows – maybe six months or six years from now, you’ll be ready to do the thing. I hope it’s sooner rather than later, but pin it to your vision board in the meantime to remind yourself that you have a unique blend of skills and that you are a unique voice in the coaching industry.

You are an innovator. You have great work to do; beautiful original work that is yet to be born. You have something fresh to offer that’s never been done before; at least not in the exact way that you will do it. And I promise you, there are at least 10, 20, 30, maybe 100, or 1000 customers who are out there who are going to be so stoked to discover this offer and sign up once you’re ready to really do it.

They’re waiting for your innovative program, and their lives will be transformed because of you. So thank you for listening to today’s episode. After listening to today’s episode, I hope you’re feeling excited to innovate, to bring something fresh into the coaching space, and claim your rightful place.

Remember the challenge that I mentioned a moment ago? Sometime today or this week, get some paper and map out an offer that feels like an innovative combination of your skills and your perspective and your passions and your story; your fantasy offer, something you’d love to do one day, even if it’s not until several years from now. Do it. Start innovating.

Alright, thank you so much listening to Susan Hyatt's Rich Coach Club. If you enjoyed today's show, please head over to susanhyatt.co/rich where you'll find a free worksheet with audio called Three Things You Can Do Right Now To Get More Clients. You can download the worksheet and the audio, print it out, there's a fun checklist for you to check off. Just three things to do. Check, check, checkidy-check.

This worksheet makes finding clients feel so much simpler and not so scary. So head to susanhyatt.co/rich to get that worksheet. Over there, you're also going to find a free Facebook you can join especially for coaches. Bring your coaching practice and your income to the next level at susanhyatt.co. See you next week.


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