Welcome to the Rich Coach Club, the podcast that teaches you how to build your dream coaching practice and how to significantly increase your income. If you're a coach and you're determined to start making more money, this show is for you. I'm master certified life coach Susan Hyatt, and I'm psyched for you to join me on this journey. You're listening to episode 25, here we go.
Has a client ever said to you, “Oh my god, this conversation was worth like $10,000…” or, have you ever gotten an email from a client that said, “I have totally gotten my money’s worth from this program. In fact, it blew away my expectations.”
As a coach, when you get that kind of reaction from a client, it feels amazing. It always feels good to know that you’re helping your client to get the results they crave. But getting a message from a happy client isn’t just about warm and fuzzy feelings. Happy clients lead to more money too. When a client is ecstatically happy with your services, well, then they’re going to rave about you. And that happy client will probably tell their friends about you.
They’ll gush to their colleagues, they’ll post glowing words on social media about you, they’ll write about you on their blog. They’re going to mention you in their newsletter. They’re going to talk about you at church, at the grocery store, and they’ll sign up to hire you again and again and again.
One happy client can create a domino effect that leads to more happy clients and more and more. And, of course, this means more money coming into your bank account. So the million-dollar question is, how can you create more happy clients? Not just sort of happy, not just clients who are sort of impressed with your services – you want clients who are blown the fuck away by your services. And that’s what we’re going to talk about in today’s episode.
And FYI, today’s episode is just a little bit different. Typically, I have an interview in the middle of each episode, but today, it’s just me. So today’s episode will be a little bit shorter than usual, but I’m sure that’s fine because you’ve got a lot of pitching and selling to do, right? Okay, without further ado, let’s start with your Two-Minute Pep-Talk.
Here’s your Two-Minute Pep-Talk for the week. This is the part of the show where I share encouragement and inspiration to get your week started off right. And I try to keep it things to 120 seconds or less.
Our topic this week is how to create super-duper happy clients. There are so many different ways to keep your clients happy. You can send thank you cards in the mail, you can shower them with luxurious gifts. If you’re organizing an event, like a women’s retreat, you can sprinkle rose petals on their beds and put a chocolate fountain in the dining room or hire a gospel choir to sing their favorite songs. I literally did that once and I’m going to do it again.
All those things are beautiful touches and can definitely bring a smile to your client’s faces. But, ultimately, your client’s happiness really boils down to one main thing; are your clients getting the results that they want? I will repeat that question; are your clients getting the results that they want, yes or no? Yay or nay? Hell yay, or not so much?
This may seem like a very blunt question, but it’s such an important one to consider. All the rose petals and chocolates in the world are kind of meaningless unless you’re helping your clients get what they want. So depending on what type of coaching you offer, a client might hire you because she wants to learn how to manage her time better or feel less stressed out.
And after working with you, has she achieved that goal? Has there been a significant improvement, yes or no? A client might hire you because she wants to get past writer’s block and finally write her first book. And after working with you for 12 months, is the book done or is she still sitting on the fence?
A client might hire you because she wants to get more sleep, get more energy, and feel more confident in her body. And after working with you, is that happening, yes or no? When clients can see actual real measurable signs of progress, whether it’s financial or emotional, then they feel so happy. They can see that they made a worthwhile investment by choosing to hire you.
So as a coach, one very smart thing you can do is to continually remind your clients about the progress that they’re making. Sometimes, they miss it. They take their eyes off the prize, they can’t see the forest from the trees.
So for instance, once a week, you could email your client a list of little victories. You could email and say, “This week, you wrote 10 more pages of your book and you’ve scheduled more time for writing next week, great work.” Or, at the end of your three-month coaching program, you could remind your client, “Wow, a few months ago, you were struggling to get six hours of sleep at night and you felt exhausted every single day. And now, you’re consistently getting eight hours of sleep and you’ve been doing Pilates three times a week and you even had enough energy to go hiking with your dog last weekend. What a major improvement.”
Remind your clients about the beautiful effort they’re putting in and remind your clients about the progress they’ve made. Don’t assume they already know. They might not realize how far they’ve come and they might forget, or they might not see their own progress as clearly as you do.
So when I say remind your clients how far they’ve come, this may seem like such an obvious thing to do, but many coaches don’t do this, and I forget to do it. So, start making this part of your coaching process. Every week, every month, every quarter, whatever timing makes sense for you, remind your clients about the goals they’ve achieved and the victories they’ve experienced, the dollars they’ve earned, the workouts they’ve logged, and so on.
And this will strengthen your confidence in your own coaching abilities too. It will remind your clients that they’ve made a great choice in hiring you. So, get out there and help your clients get exactly what they crave. You have the tools, you have the skills. You’re probably already doing this, keep it going. Happy clients lead to more happy clients. And happy clients are literally worth millions.
Now we’re moving into the part of the show where I give shout-outs to you; shout-outs to listeners, clients, all the wonderful people in my business community. And today, I want to give a shout-out to Julie.
So, Julie posted a five-star iTunes review and she says, “This is a binge-worthy save-to-your-device-so-you-can-listen-again podcast. I love Susan’s direct and real approach. The lineup of guests is fabulous. When you own your own business, you’re a coach, or you just want to level-up your everyday experience, you will walk away actually doing something different.”
Julie, that means so much to me, thank you. So that’s my shout-out for today. And, hey, if you’ve got something to say about this show, send an email to my team, or better yet, post a five-star iTunes review about the show or post something on social media, and you might hear your name on a future episode. I love giving shout-outs to folks in my community, so holla at me. Thank you so much for the love; I love you right back.
So, throughout this episode, we’ve been talking about how to create happy clients. And when you’ve got happy clients who rave about you, that’s worth more than gold. Happy clients create word of mouth buzz about your coaching practice, and happy clients unlock doors for you. Happy clients tend to hire you multiple times again and again for different services in the future. Happy clients make you rich.
So earlier, we talked about why it’s so important to remind your clients about the progress they’re making. For instance, email your clients a list of victories. Make a progress chart and show your client how far she’s come. Anything you can do to remind your client about the results that they’re getting, that’s a good move. So what else can you do to keep your clients super-duper happy?
Here’s one more tip; identify something that’s annoying or stressful for your client, and then handle it. For instance, I organize retreats for my clients a few times a year. And when my clients land in Italy or Spain or wherever the retreat is happening, they’re tired.
They’ve been traveling for 10, 15, even 20 hours. They’re jetlagged. They’re in an unfamiliar place. They probably don’t speak the local language. The last thing my client wants to do is drag her tired ass through a huge airport and try to figure out how to get a taxi or a car service. So I handle this for them.
I always send a driver in a fancy-schmancy black car to pick my client up from the airport and whisk her away. This is a small detail, and yet it makes such a difference for my client. My clients always tell me how much they appreciate little thoughtful details like this and it really upgrades the experience from a B-plus or an A to an A-plus.
So, this week, spend some time thinking about these questions. What’s something that’s annoying or stressful for my clients, and is there some way I could just handle it for them? Is there some way I could elevate the experience of working with me form a B-plus to an A or an A-plus-plus-plus?
For instance, if you’re a writing coach, could you include a proofreading service for your client’s coaching package so she doesn’t have to stress out about typos? Or if you’re a marketing coach, could you provide your client with pre-written email templates to make it easier for her to pitch herself to the media and get booked for interviews? This is something I do for my people.
Try to come up with something you could do to make your client’s life easier, smoother, less stressful, even more magical. What’s something you could do to create a five-star moment for your client; a moment where they feel like, “Oh, my god, this is fabulous, I can’t believe you did this for me?” Creating a five-star moment doesn’t necessarily need to cost a ton of money, or any money.
Often, it’s more about thoughtfulness and advanced planning, so think ahead. Think about things that cause annoyance and stress for your clients, a real stumbling block for them, and try to smooth out those snags for them. They will love you for doing this.
Remember, happy clients lead to more happy clients. And lots of happy clients lead to deposits for you. So, happy clients are worth millions.
Thank you for listening to today’s episode. Keep looking for ways to keep your clients super happy. Help your clients get results. Remind your clients about the results you’re getting, and also, look for ways to create five-star moments for your clients; those moments where you’ve really gone above and beyond to create a special experience for them.
There’s always room to take your coaching practice to that next level, to take your clients from happy to ecstatically happy. You can do this, and it’s so much fun. This is why you became a coach, right, to create those oh my god moments for your clients, to see their joy and progress and delight, to help them reach their beautiful goals.
Alright, thank you so much listening to Susan Hyatt's Rich Coach Club. If you enjoyed today's show, please head over to susanhyatt.co/rich where you'll find a free worksheet with audio called Three Things You Can Do Right Now to Get More Clients. You can download the worksheet and the audio, print it out, there's a fun checklist for you to check off. Just three things to do. Check, check, checkidy-check.
This worksheet makes finding clients feel so much simpler and not so scary. So head to susanhyatt.co/rich to get that worksheet. Over there, you're also going to find a free Facebook you can join especially for coaches. Bring your coaching practice and your income to the next level at susanhyatt.co. See you next week.