Nothing Is Once In A Lifetime

In addition to coaching clients one-on-one and running masterminds and doing my podcast and all the other jazz that I do, I also lead retreats in Italy.

With each retreat, my goal is to go completely over-the-fucking-top. Fresh flowers in
every bedroom. Glam photo shoots in an ancient castle. Home cooked meals prepared
by an Italian grandma. Champagne toast on a private yacht. Surprise guests that make
my guests shriek with joy.

My team and I go ALL OUT.

I want every retreat to feel like absolute paradise—and I want my guests to feel like

I love it (and I hate it) when women who attend my retreats say, “This is a once in a
lifetime experience!”

I love it because it makes me so happy that the retreat feels like the TOP of their travel

But I also hate it because I don’t want this to be a once in a lifetime thing. I want the joy,
pleasure, and spirit of adventure that they’re feeling to become their “new normal.”
If you love sipping a glass of Prosecco and watching the sun go down over the horizon
while listening to your favorite music, that doesn’t have to be a once in a lifetime
experience. That’s an experience you can create for yourself every week. Or every day.

If you love getting dolled up and wearing your favorite lipstick and having fresh flowers
on your bedside table—you know, like when you’re on vacation—then that’s something
you can do at home, too.

If sailing on the Mediterranean Sea makes you cry with happiness, why do it just once?


Wearing your favorite outfits. Sipping coffee at dawn. Strolling through beautiful gardens. Meeting friends spontaneously for afternoon tea. Popping into a museum. Browsing through a bookstore. Exploring corners of the city you haven’t seen before. Booking a last-minute flight to go somewhere incredible. Planting tomatoes in the garden with your kids. None of these need to be once in a lifetime experiences. These can be every day, every month, every year experiences. These experiences can be…the constellation of your life.

I used to say that visiting Italy was a once in a lifetime opportunity… until I decided to go every damn year.

I used to save “the nice clothes” and “the good china” for special occasions… until I decided that every day is a special occasion.

Every day can be special and amazing, if we decide to live that way. And it’s not really about money or plane tickets or passport stamps. It’s an attitude.

Life happens just once. But nothing is once in a lifetime.

xoxo, Susan


Listen to the CALL HER DADDY podcast featuring Susan Hyatt:
Susan breaks down the prevalence of diet culture in today's society and why it is so toxic. She provides tangible lifestyle changes that can lead to healthier and more fulfilled lives.
REVENUE RETREATS with the Hyatt Squad
Join Susan Hyatt — and her award-winning marketing and sales team — for an exquisite retreat that’s all about money, money, money (and pleasure). Limited spots available.

Share This Post