I dare you.

A few weeks ago, I flew to North Carolina to speak at a women’s business conference. The day before I went onstage, another speaker rocked the mic. Her name is Lux ATL. She’s a retired stripper. She’s a former university professor with a PhD. She’s a courageous, truth-telling writer and a fierce entrepreneur. And, I’m proud to say, she’s a friend of mine.

Lux took the stage and brought the audience to tears. I didn’t get to see her talk, sadly, because my flight arrived after she gave her presentation. But when I arrived, the ladies were still buzzing and gushing about what Lux said.

Lux told the women in the audience:

Think about all the hours you spend every week doing laundry. Washing, drying, folding. Now multiply that time by one year. By ten years. By twenty years. Hours and hours. So much time.

Will you take even just 1/3 of that time and give it back to yourself?

Will you take even just 1/3 of the time that you spend doing laundry… and will you take that time to go into a quiet room, close the door, sit with yourself, and ask yourself, “Who am I? What are my goals? What makes me amazing? What’s next? What kind of woman do I want to become?”

Will you invest that time in yourself?

I hope you will. 

I dare you.

Chills. Tears. Oh my god.

I dare you.

Lux dares you. And I dare you, too.

I dare you to reclaim the time you’ve given away in the past. The time you’ve given away to pointless commitments, to stupid diets, to relationships with people who didn’t adore you.

I dare you to claim 1 hour a day for your body—to rest more, to hit the gym or yoga mat, to fuel yourself with a good meal.

I dare you to claim the time that you need to build your business, to write your book, to practice coaching or teaching, to hone your skills, to make your art.

I dare you to say “no” to that bullshit project you don’t want to do.

I dare you to treat yourself with the same love, care, and respect that you endlessly give to other people.

I dare you to invest AT LEAST as much time in yourself as you regularly give to a pile of dirty clothes.

I dare you.

And I dare you to begin right now.

PS. I’m leading a free class called POWER UP. It’s 1 hour. Live-streaming video. You can watch from anywhere in the world. It’s happening soon. Sign up here.

We’re going to talk about your body, your health, and your legacy, and we’re going to talk about food, fitness, and self-care.

If you want to stop feeling tired, burnt out, and stretched in way too many directions, then please join me and let’s POWER UP. It’s time to start taking excellent care of yourself, just like you take excellent care of everybody else in your life. I dare you.

xoxo, Susan


A Never-Before-Seen, 6-Month Mastermind with Susan Hyatt 

Go BEYOND what you thought was possible in your life & business. Reach BEYOND what you believe your goals “should be” by thinking bigger & bolder. Stretch BEYOND what you’re here to do, let pleasure lead the way, and live your life in complete fucking delight!

Our mission is to help you feel confident, powerful, and mentally and physically strong so you can help others do the same.

If you want to shatter glass ceilings and make history, the BARE Coach Certification was custom-made for you.

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